Accountable Group Lead (User Acquisition)

About Klarna
Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 5000+ employees from 100+ nationalities.
We need a leader that has expert knowledge in user acquisition and especially in Mobile App acquisition. The team includes over 50 employees globally, and holds a budget over $50 million. If it is hard to find the right person, we also need two, three experts in this area. Meaning, we are not only looking for one individual but rather a group of people.
Knowledge:
Demonstrated experience growing B2C app users as well as driving customer experiences after app installation
Mobile app analytics and attribution knowledge (App Annie or similar) and demonstrated understanding of critical KPIs to optimize the onboarding funnel
A data-driven approach to utilizing data sources to acquire new users
Deep knowledge into Facebook, Google 360, Apple Search advertising solutions
Experience leveraging 3rd parties as part of campaign execution for either innovation, speed/capacity, or competitive testing
Use to work with product feeds, SEO
Has good negotiation and business acumen to accomplish partnerships User acquisition of web and mobile platforms

Personality:
Never satisfied with the current results, always seeking the next optimization point
High collaborative and able to influence others based on data-driven reasoning
Constantly curious as to how other companies are succeeding and what the newest technologies are that can help Klarna drive its metrics
Naturally competitive, wanting to drive the highest install base at the lowest CPI to beat Klarna’s core competitors in each market
Dares to challenge current ways of working
Make things happen, be biased for action, humble and approachable leader, start small and learn the fast state of mind, a team player that fosters collaboration.



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Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.