Acquisition Lead

What we do at Detectify
Detectify offers a web application security scanner that automates hacker attacks to help businesses stay safe. Our founders are among the best ethical hackers in the world - having hacked tech giants such as Google, Facebook, or Dropbox. Today, we collaborate with over 150 handpicked white-hat hackers to continually help clients like Trello, Spotify and King make their websites more secure.


The Marketing Team
Our marketing department consists of a cross-functional team of six people working with content, ethical hacking research, web editing, performance marketing, events, and graphic design. Now, we are looking on expanding with an additional two to three people during the year. Together, you will spread the word about Detectify in our target markets and build a global brand!


What you'll get to do
As our Acquisition Lead, you are responsible for our acquisition channels and optimising the top of our marketing funnel for our global market. You will continuously optimise and develop a high-performing user acquisition strategy by launching campaigns and managing our lead generation channels to ensure we meet our acquisition targets.
Hence, you as our Acquisition Lead will own Detectify’s lead nurturing strategy and utilise marketing automation to deliver the right information to the right user segment at the right time. You will work closely with internal as well as external partners, to scale Detectify’s user growth!
Among other things, you will:
Build and scale marketing campaigns to maximise efficient customer growth
Build and analyse marketing automation workflows
Track performance in order to plan, report and conduct analyses
Set and manage the budget for our paid channels and provide insightful analysis of the spend and its results
Collaborate with other teams across Detectify, including Product and Data Science



Who you are
At least 2 years of experience in User Acquisition in a high paced environment, preferably in B2B tech
Experience in developing, planning, and executing marketing campaigns, along with end-to-end performance analysis
A strong analytical mindset and extensive experience in working with Excel as well as Google Analytics
A passion for data, metrics and reporting
Experience with marketing automation systems such as Pardot, HubSpot, Marketo or similar
Highly capable of operating and excelling in strategic and tactical topics
Excellent verbal, written communication and presentation skills
Passion for Detectify’s mission in making the internet a safer place
Academic Background in Marketing, Business, Statistics, Economics or similar



So, what do you think?
We welcome people from all backgrounds who seek the opportunity to help build a more secure internet. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s do this together. It will be fun!