Analytics and Web Content Manager

For a short-term assignment, we are looking for a world class web analytics and content person to join our free-thinking, high-performing team whose mission is to develop, drive and support the Volvo Penta business globally. If you want to be part of the achievement of strategic business goals and value the opportunity to work with a strong brand which is well positioned in selected segments and markets around the globe then this is the opportunity for you!


The role is responsible for analytics strategy, setting up and follow up on reports on key marketing KPI’s for the business areas - Marine Leisure, Marine Commercial, Industrial, Parts and Services. The role is also about managing, analysing and to improve the new web content strategy for a Volvo Penta premium user experience and customer journey.


This includes setting the plan and strategy for content of marketing initiatives as well as operating the portfolio of analytics tools, – communicate to the team and follow up on actions. This role also includes overseeing Volvo Penta’s market unit online presence in accordance to planning, content and growth strategy.
The position will require a broad understanding of digital marketing, both strategical and operational, content creation and to be organized.


About the job
As the Analytics and Web Content Manager, you will be part of Volvo Penta’s Brand, Communication & Marketing team and be responsible for guiding marketing managers to content decisions by crunching large data sets, analyzing the results, and gaining insight. This role will be working closely with the Website Owner, Digital Strategy Project Manager and Social Media Manager. The role oversees and build tailored reports showing for example ROI, KPI’s, SEO ranking, result of A/B testing and so forth.


It also includes UX/UI analysis of the actual content on the website, and you will collaborate with marketing managers to make improvements and be a key part in launching a new web design to markets. Knowledge in common digital marketing tools and strategies is a must along with an understanding of design principles. There is a need of understanding what details make creative assets premium and what type of writing generates engagement for our online audience.


Responsibilities:
Understand the impact of, and improve the content on Volvo Penta websites, as well as the impact of Volvo Penta on content providers, through both internal and external data analysis
Lead and develop a global analytics strategy and, on a day-to-day basis, follow up and actively drive content and analytics improvement actions with available agency resources, while also collaborating on multiple projects
You will work very closely with Brand, Communication & Marketing and is expected to network with equivalent roles within Volvo Penta and in the Volvo Group

Requirements:
+5 years of experience working with content and analysis
Bachelor degree in marketing with focus on digital and analytics
Demonstrated ability to condense analysis into actionable insights to inform business decisions and influence / transform business performance; understand business models and high-level strategy
Demonstrated intellectual curiosity, logical thinking, and the ability to solve complex problems that may not always be well-defined
Strong technical competence to perform advanced analytics and how a website is built: Coding skills and experience performing analysis with large datasets, analytics tools experience. Proven experience in UX design and Content improvement
Possess statistical competence; demonstrated experience with hands-on statistical modeling (such as regression modeling, a/b testing, significance testing etc), knowledge about machine learning (such as predictive modeling, decision trees, classification models, clustering techniques), knowledge about statistical research methods (such as conjoint survey models, segmentation survey methods, etc.)
It is a merit if also have Project Management experience in collecting qualitative data, eg setting up user testing with real people

This position is temporary, June 15th 2021 to August 12th 2022, covering for current employee who will be on maternity leave from July 1st. The position will report to the Senior Vice President, Brand Communication and Marketing.


For more information please contact:
Malin Schwartz, SVP Brand, Communication & Marketing, +46 313237205