Art Director - Toca Days

Do you want to be part of creating a multiplayer digital playground for kids to hang out in and play together?

As Art Director in Toca Days you’ll be joining our most ambitious project yet - a friendly multiplayer world for children celebrating the excitement and quirkiness of everyday life. A 3D world where kids will be able to play and explore in real time through their own avatar.

You’ll be the one setting the vision for the Toca Days game visually within the Toca Boca Universe, and the direction that guides the artists and animators towards it.

What you’ll be doing

As Art Director in Toca Days you'll bring the Toca Boca brand to 3D. You’ll make sure that the final look and feel of the game resonates with our target audience, and that it both represents the Toca Boca universe in a cohesive way and is anchored in the Product Vision of the game. You’ll update the art direction accordingly, making sure artists and animators are always up to date and aligned with the vision and art direction.

You’ll work closely with the Product Leadership team, including Directors, Producers, Lead Producer and Product Owner, to set priorities for the teams and provide direction for the visual part of features, content and other deliverables that are part of the product roadmap. You’ll collaborate with the Marketing Creative Leads around how we meet community and player needs when it comes to themes and tonality, and create synergies between product and marketing campaigns.

By partnering with the Art Director for Toca Life World you’ll bridge the knowledge between the two products and art teams, giving the artists and animators in Toca Days a deeper understanding of the tonality that resonates with Toca Boca’s target audience.
Is this you?

You have solid experience working as an Art Lead or Art Director in the games industry, with a curiosity about working towards a kids target audience.

You’re a leader that brings people together, and know how to build teams and collaborative settings that enable knowledge sharing. You’re a strong communicator, both visually and verbally, and can give clear direction on the tone we need to hit to be relevant to our audience.

You have a collaborative approach and see the value in working together to solve problems. You’re used to navigating the ever-changing digital games landscape, and the challenges and opportunities it brings.

You believe in the power of play!

This is us!

Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can.

Good to know!

This position is full time and based in our Stockholm studio with a hybrid working model (part office, part working from home). We apply a 6-month probationary period. You’ll need to be located in Sweden as we are unable to support relocation. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you need to be fluent in English. Your application should therefore be in English.

Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.

With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.