B2B Digital Marketing Specialist

About the role
Halon is growing and we are on the lookout for a new superstar to join our marketing team! If you live and breathe digital marketing, you might be the one we are looking for.
We are recruiting for a Digital Marketing Specialist to plan, develop, implement, track and optimize our digital marketing efforts across all digital channels. As a Digital Marketing Specialist at Halon you will specialize in growth, data, and all that is digital marketing.
We believe you are a digital and growth-oriented data-driven marketeer, who loves the mix of strategy and operational work. Together with the rest of the Smarketing (Sales and Marketing) team, you will do everything in your power to grow the business by attracting new customers, nurturing leads, and turning existing customers into loyal fans.
Responsibilities:
Plan, develop and implement the digital strategy together with the marketing team and in accordance with the rest of the marketing plan.
Constantly maintain and develop the website to increase high-quality traffic and conversions.
SEO strategy and execution - plan, develop and implement the central SEO strategy, set up reporting, analyze results, procure, manage and collaborate with suppliers and work closely with the marketing and sales team to optimize results and improve SEO rankings.
SEA and SEM strategy and execution - plan, develop and implement the SEA and SEM strategy, set up reporting, analyze results, procure, manage and collaborate with suppliers.
Produce material for all digital channels.
Analyze and evaluate traffic, conversions and user patterns across all digital channels.
Work closely with the rest of the marketing team, the sales team, as well as with freelancers and agencies in order to maximize all digital marketing efforts and drive growth.



Desired skills and experience
You have significant and proven experience from working with digital marketing and B2B lead generation.
You have previous experience from working with digital marketing activities such as website management, SEO, SEA, SEM, inbound marketing, strategy and operational work.
You have experience working with HTML, Hubspot, WordPress, LinkedIn Campaign Manager, Google Ads, and Google Analytics.
You have a genuine interest in staying up to date with the latest digital marketing methods and trends.
You love data and are eager to measure, track and evaluate the results of all digital activities.
You have strong communication skills and truly believe that teamwork makes the dream work.
You are comfortable in a fast-paced environment; working cross-functionally with marketing, sales, product, freelancers, agencies, and all other potential partners.
You are excited about the fact that Halon is a growing business and you would love to be a part of our exciting journey.
You have a killer attitude and are not afraid to roll up your sleeves.

Don’t know it all? Well, are you willing to learn some of it, we’re still keen to hear from you.
We’d go crazy for:
Experience from a SaaS/Software business.
Experience from working in a growing business.
Experience from the email industry.
Experience from working with niche products.



Halon is a growing business and organization, meaning this role is perfect for someone who wants to grow their career and be offered good development opportunities.
Does this sound like you or maybe like a friend of yours? Well, make sure to send an application our way. For any questions about this job, please do get in touch with linnea@halon.io
About Halon
Halon Security AB was founded in 2010 and is a fast-growing dynamic organization with a passionate team. We’re now commencing the next exciting phase in the expansion of the company and we’re looking for a new colleague to join our journey!
Our core product, the Halon Mail Transfer Agent (MTA), is a powerful email software platform with international leading customers within e-commerce, Internet Service Providers & CRM vendors. Halon offers a unique, secure and efficient MTA solution, which simultaneously improves overall system flexibility and security.
Halon is headquartered in Gothenburg, Sweden, with US offices in San Francisco and Washington D.C. Our team consists of thought leaders and doers within the email space, on a mission to enable secure and trusted email communications - and healthy industry competition!
Halon’s core values evolve around proactiveness, domain expertise, carrying a helpful attitude and always delivering the highest possible quality, in everything we do.