Brand Activation Manager

We are looking for a self-motivated and goal-oriented Brand Activation Manager to a global client within the health tech industry. You will be responsible for the consistent activation of branded materials and communication in the Region North, responsible for the brand health in the respective countries. You will be part of a remote team and report to the Business Unit Manager Brand Activation. This consultant position is based in Gothenburg with approximately 25% travel.

For further details around this 8-months consulting position (starting asap) you are welcome to contact Martin Kurzwelly at martin.kurzwell@poolia.se.

Dina arbetsuppgifter i huvudsak
Main Tasks:
• Develop, implement and own local media plan, based on Business Unit strategy
• Adapt centrally developed media campaigns and manage media booking plan for local advertising
• Execute local communication of Business Unit, centrally developed materials and ensure its consistent activation following brand guidelines
• Conduct brand training to internal sales organization and activate brand initiatives
• Secure implementation, tracking and reporting of local digital marketing activities
• Implement and monitor local SEM/SEO Business Unit strategy
• Drive local brand PR and foster B2B media relationship
• Ensures consolidation of regional and local brand and communication related insights across all stakeholders for input to Business Unit

Vem är du?
Key Competencies:
• University Degree or equivalent
• 3+ years’ experience in a marketing/brand or communication role
• Strong understanding of the full scope of digital marketing
• Relevant (ideally B2B) business understanding
• Experience in working and coordinating PR and Digital Marketing agencies
• Experienced in effectively managing marketing budgets
• Skilled in working with Google Analytics and SEM
• Excellent English and Swedish knowledge

Capabilities:
• Holistic and strategic thinker
• Customer and consumer driven
• Strong analytical skills
• Strong communicator and team player
• Ability to work in a matrix organization
• Cultural sensitive
• Negotiating, influencing and networking skills
• Executional excellence and driving for business results