Brand Comms & Media Planner

Do you want to be part of shaping the best possible experience for our customers globally? At NA-KD we are passionate about our customers and we are now looking for an equally passionate team member.

We are searching for a talented Brand Comms & Media Planner to partner with the Social, Content and Creative teams to ensure that our campaigns are integrated across paid and own channels that best meet brand communications and broader business objectives. This calls for a media strategist with a creative heart and an analytical mind that can contextualise an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

This position will report to the Brand Director and will focus on driving brand awareness, consideration and advocacy metrics across a blend of paid and own channels.

Your Future

Partner closely with broader brand and performance marketing teams to ensure that our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology

- Work with the Copy team to ensure that our communications ideas are adopted and executed seamlessly throughout social, PR, and .com properties, as well as leveraging a full paid channel ecosystem where relevant
- Partner with the broader brand team to develop consumer journeys for each campaign or activity
- Create measurable campaign KPIs, helping to enhance creative effectiveness and improve sell rate of innovative ideas throughout the paid and own channel mix. Challenge the value of all work produced to ensure it’s delivering against KPIs
- Read and analyze campaign metrics and leverage insights from data to improve comms effectiveness
- Media/ecosystem channel planning to deliver brand awareness and consideration objectives: providing best-practise education for our campaigns and always on communications plans by ensuring that this is underpinned by an understanding of the best channels to leverage in order to drive growth, business and commercial objectives.
- Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
- Showcase an understanding of digital, social and emerging platforms and technologies
- Supporting the teams (both brand and performance) to understand the best role for our owned channels, and to support the development of new ones (eg chatbots)
- Bring communications planning alive and demonstrate how media can be used creatively to give ideas an extra dimension
- Challenge and inspire content teams day in, day out, and encouraging them to think differently about how channels can work to enhance what they’re producing
- Educate relevant teams on media innovations that will provide new opportunities to reach our target audience and could be leveraged to drive growth
- Help us to manage best in class media planning and buying for (non-performance) campaigns across all media channels, both on and offline across our most important European markets
- Turn data into insight and use this to inform comms strategies


Your Past & Skills

- Understanding of strategy experience in an advertising, digital or media agency (or all of the above)
- 4-6 years of experience in a comms planning, media planning, digital strategy or a social planning role; expertise in developing digital, social and experiential marketing plans essential
- Experience in an advertising, digital or media agency (or a combination of all three)
- Experience with integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand
- Superior professionalism
- Experience analyzing campaign performance and an understanding of the role analytics plays in selling and measuring ideas (including Google Analytics as a tool)
- Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present
- Well organized and detail oriented
- Ambitious personality who is open to helping with any task
- Ability to work under pressure and deadlines


How to Apply
Please submit you application in English. We also would like you to answer a few questions about you background when you apply.

Location: Gothenburg, Sweden

THE DREAM TEAM

Working at NA-KD is unlike any other fashion gig. We’re a young company with a start-up mentality and (a borderline insane) hunger to be the best. In less than 5 years NA-KD has become the fastest growing fashion e-com brand in the world. And we have a 4 million strong community to prove it. How? We see no limitations, only possibilities. No failures, only learning opportunities. We’re problem-solvers, disruptors and early-adopters. We’re doers. And if you dream of going to work every day to build the next big thing - then welcome home.