Brand Manager

Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of talented team that’s driving our huge commercial transformation.
We are now looking for a Brand Manager who can effectively lead and deliver marketing programs within our combustible category (CC) across the Nordics that enables us to fuel our journey towards a smoke-free future even faster. This is a senior role within the department reporting to the Director of combustible category.


Your “day to day”
You will be the guardian of both our local and global brands in the CC category where you will have full responsibility for 2 selected markets within the Nordics. Through your outlined brand strategies, action plans and go to market strategies you strengthen the opportunities for our local commercial deployment teams to becomes successful.
You reach this by shaping a high understanding of consumer behaviour/needs through consumer insights, analysis of brand performance and competitive environment, which enables you to identify and anticipate opportunities and threats in your dedicated markets.
With a clear portfolio strategy and brand initiatives, you will engage with multiple stakeholders both globally and within our Nordic HQ. You will lead a small team of junior brand professionals and together you will collaborate closely with many senior colleagues across the Nordics, both at our HQ and at the local markets to motivate and ensure excellence in execution.
A core element in your ´day to day´ is foremost the portfolio management and product development where you work in close collaboration with our global headquarters. You will be the local lead in new product launches where you facilitate the planning and drive development processes to ensure the execution of all brand programs including internal and trade engagement activities.


Who you are:
• University degree in Marketing, Business Administration or relevant field
• +5 years of working experience within marketing and/or commercialization function, ideally in a multinational FMCG company or marketing agency
• Strong networking and stakeholder management skills
• A team-oriented approach and experience of working in commercial- and cross functional teams
• Proficiency in English is required, and knowledge of Swedish would be a strong advantage
• Strong understanding of Nordic consumers and trends


All applicants must have the legal right to work in Sweden.


What we offer
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress
• Take pride in delivering our promise to society: to improve the lives of a billion smokers