Brand Manager BU Bakery Nordic - Barilla/Wasa

The Barilla Group is the world s largest producer of pasta and pasta sauces, and the leading bakery company in Europe.The company is owned and managed by the fourth generation of the Barilla family and has its headquarter in Parma, Italy.In Sweden we are familiar to the brands Barilla and Wasa.Wasa is the world s largest producer of crisp bread.The Wasa brand is managed from Paris and since the fall of 2007 Wasa is a fully integrated part of the Barilla Bakery unit.The Barilla Group has over 7000 employees and a yearly turnover of about 2,5 billion euro.<h3>Brand Manager - BU Bakery Nordic</h3> As a Brand Manager you are in charge of taking care of, as well as developing the Wasa brand and assortment on your local market. <b>You will be responsible for: </b> - Analysing and continuously following up your brand portfolio - Developing and executing local marketing plans and launch plans - Adapting global materials to local requirements with the advertising agency - Setting the targets of new products in collaboration with Sales and Trade marketing.- Develop media plans together with the media agency and link them to the promo plan and commercial budget - Together with production and logistics you will secure that changes in the assortment are executed according to plan. The Nordic market is divided between you and two other Brand Managers.You are positioned in Stockholm.You work closely together with Brand development, Innovation, Sales, Trade marketing and Category management.You report to the Nordic Marketing Manager BU Bakery. <b>Knowledge and skills required:</b> - Academic degree - 3-4 years of experience from working as a Brand Manager preferably within FMCG - Excellent knowledge in English and Swedish, both written and oral - Assessment of business potential (i.e.understanding of market data, P&L etc) - Thorough knowledge and understanding of analyzing AC Nielsen figures - Pricing management - Product portfolio management - Experience in budget responsibility <b>Personal skills:</b> - Driven and resourceful - Positive, open minded and see opportunities - Organized and structured - Responsible and reliable - Analytical with attention to detail - Creator, not necessarily creative - Flexible and able to manage change You apply for the position via <b>www.retailknowledge.se</b> where you register you CV and personal letter in English.