Brand Manager - Smoke Free Categories

Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of talented team that’s driving our huge commercial transformation.
We are now looking for a Nordic Brand Manager to join our marketing department who can effectively lead and deliver marketing programs within our oral smoke-free categories across the Nordics. This is a senior role within the department reporting to the Head of Branding and Content.
This role can be based either in Copenhagen or Stockholm.


Your “day to day”


As Brand Manager you will be responsible for the following tasks:
• Development of brand and category strategies for smoke free products in the Nordic markets
• Together with our global headquarters, define go to market strategies
• Analyze consumer behavior in a multi-category environment
• Define product development needs to satisfy consumer needs
• Work closely with product development and global headquarters brand team to ensure ultimate consumer-based strategy
• Analyze brand performance and competitive environment to identify and anticipate opportunities and threats in the markets
• Develop and execute brand initiatives covering market and consumer insights as well as the portfolio strategy and activate them together with our HQ
• Develop omnichannel marketing plan to deploy Nordic toolbox
• Work closely with senior stakeholders, both locally and at our HQ
• Collaboration with local markets to ensure excellence in execution of the Nordic strategies and tactics


Who you are
• Bachelor or Masters degree in Marketing or relevant field
• 4+ years work experience within marketing, ideally in an environment with high volume campaigns
• Strong networking and stakeholder management skills
• A team-oriented approach and experience of working in commercial- and cross functional teams
• Proficiency in spoken and written English and either Swedish, Danish or Norwegian
• Strong understanding of Nordic consumers and trends


All applicants must have the legal right to work in Sweden or Denmark.
Relocation support is not available for this job.


What we offer
Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress
• Take pride in delivering our promise to society: to improve the lives of a billion smokers