Brand Marketing Manager

NEED FOR SPEED
BRAND MARKETING MANAGER
JOB DESCRIPTION | MAY 2022

Electronic Arts is an innovative tech company that creates incredible experiences for millions of gamers around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need innovative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

AIM & OVERVIEW
In this role, you will drive the execution of Global Brand Marketing campaigns, applying best practices to deliver compelling campaigns and player narratives to players around the world.

The Brand Manager reports to the Brand Director and will manage daily marketing activations, international extensions of the global marketing plan, cross-functional operations and assist in the management of daily business operations.

Ideally, you are passionate about bringing signature marketing campaigns to life, helping to develop signature initiatives for specific audiences, working with diverse groups to coordinate complex executions across multiple channels; and motivated to keep the overall business on track through operations that enable execution.

WHAT YOU’LL BE DOING

- Developing and planning: (a) long-term strategy and plans; (b) signature initiatives & marketing plans; (c) global creative and executions; and (d) budget investment and tracking.

- Daily/weekly partner and licensor activation management , including content tracking and distribution and management of supporting agencies.

- International campaign management , including the localized deployment of global marketing campaign beats within international markets.

- Cross-functional operations , including creation and deployment of campaigns, content localization, and trafficking of content for deployment in relevant markets.

- Operations and administrative for Brand Marketing , including partnering with Finance, Legal, and Business Affairs teams to create purchase orders, track budget and payment statuses, and manage the activations guaranteed in partnership contracts.

- Campaign measurement and postmortems to assess performance, communicate learnings and form a perspective on optimization.

EXAMPLE DELIVERABLES

-Localized marketing beats
-Market-specific campaign readiness trackers
-Daily/weekly/monthly alignment meetings with stakeholders
-Management of asset localization and trafficking
-Management of content distribution
-Invoice management and creation of purchase orders and financial tracking
-INTL partner activation & inventory tracking
-Postmortem reports & learnings

CORE COMPETENCIES

Collaboration: Share expertise and resources to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.

Communication : Integrate multiple channels into holistic marketing beats. Share and update partners on a regular, self-managed and schedule.

Preparation: Create a roadmap for success, ensure partners understand it and stay on track. Assume responsibility for actions and outcomes.

Flexibility: Embrace change and help others adjust. Modify approach according to context. Become comfortable in new environments or roles.

Determination: Creatively progress around constraints and blockers. Find solutions designed to stay on brief, on strategy, and in pursuit of the objective.

Productivity : Keep up with and promote a streamlined rhythm of business.
Requirements

3 or more years working in a marketing/communications role; e.g. Product Marketing; Operations; Communications. Working understanding of digital marketing. Understanding of diverse international markets and their consumers Excellent presentation skills to express complex ideas simply Fluent with standard productivity tools and maintain complex spreadsheets Experience working in a matrixed team environment characterized by interdependency. Ability to work across disciplines, time zones and territories. Passion and enthusiasm for subject matter, with fluency in the NFS Brand.