Brand Marketing Manager to Samsung

The Brand Marketing Manager responsibility is to support Samsung Nordic to achieve our mission to become the #1 tech and consumer electronics brand in the minds, hearts and lives of our consumers. You do this by driving activities that increase brand preference, consideration, strengthen market position and support product sales.

Help Us Create What Can´t Be Done

Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today´s fast-paced global economy, change is constant and innovation is critical to a company´s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As Brand Marketing Manager, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers´ lives. Help Us Create What Can´t Be Done!

KEY ACCOUNTABILITIES:
• Develop corporate brand plans for SENA, based on HQ/RHQ brand strategies and plans and aligned to needs and priorities of Nordic business divisions.
• Be on top of consumer/market trends and insights, which impact and creates opportunities for Samsung brand growth.
• Develop, execute and follow up annual brand marketing plans and budget including KPIs. Ensure targets are met and ROI can be clearly demonstrated in all investments.
• Develop, execute and follow up brand marketing activities and 360 campaigns with the objective to drive upper funnel impact.
• Secure alignment with global and local strategies, plans and priorities and ensure ongoing support from global HQ, regional HQ and divisions.
• Provide support and recommendations to business divisions and countries in brand management and brand marketing.
• Agency and stakeholder management to secure strategy and execution.

JOB SCOPE
• Contribute to Nordic brand marketing plans in cooperation with teams in Corporate Marketing and other divisions
• Initiate, manage and follow up brand marketing activities and 360 campaigns, incl traditional and experiential activations.
• Initiate and manage needed resources in SENA required to deliver on the plans and activities set out.
• Support countries and divisions in brand market activities and brand management to ensure efficiency and consistency.
• Be POC between global/regional and Nordic divisions in related areas to ensure alignment to global/regional strategies.
• Be POC between Corporate Brand Marketing Team and business division to secure input, stakeholders viewpoints in order to optimize full funnel optimisation and ensure alignment between category marketing and brand marketing.
• Secure material for best practice presentations to create visibility.
• Use external and internal data, analysis, consumer and market insights as well as brand trackers when developing and evaluating plans and activities.
• Other projects and work tasks as needed by the organization.

QUALIFICATIONS REQUIRED:
• University degree (Master or similar) in marketing, communications, business or similar.
• Fluency in English, knowledge of an additional Nordic language is an asset

EXPERIENCE:
• 7+ years professional experience within marketing
• Experience in brand marketing from a global organisation
• Experience of working in a fast paced B2C environment.
• Experience of working within a matrix organisation.
• Experience of agency management

SKILLS & ATTRIBUTES:
• Strong team and (self) leadership skills, this role will require you to work cross-functionally and build your own teams and manage both external and internal stakeholders.
• High strategic capacity in combination with being a strong executor and enjoy that combination in your work scope.
• Ability and appetite to learn, grow and develop to constantly challenge status quo.
• Ability and experience to take own initiatives and drive implementation.
• Ability to structure and prioritize your work in a high pace environment.
• Strong mindset focused on seeing opportunities rather than obstacles.
• Ability to navigate between strategic and operational challenges every day.
• Possess a confident and outgoing character
• Budget and reporting experience
• High integrity and ethics

In this process, Samsung collaborates with Jurek Marketing & Communication. The position is a consulting assignment of approximately 12 months starting as soon as possible and with good chances that the position will be extended. If you think the role sounds interesting and fits your background, you are very welcome to send us your CV and personal letter via www.jurek.se (note, fill in the application there, as we do not accept applications via email). For questions about the position, contact Anna Carlsson, anna.carlsson@jurek.se