Brand Media Manager

Do you want to shape the future? In our Communications department we are looking for a Brand Media Manager!
Join us on our journey towards a fossil free future.
Within the Communications department, the Brand team builds the equity of the Vattenfall’s brand portfolio in line with the Corporate brand strategy and purpose, so that the brands add value to the overall commercial results of Vattenfall. The Brand team sets strategic directions for Vattenfall’s brands to build an international coherent brand, suitable for all our target audiences.

Your tasks and responsibilities as Brand Media Manager
In your role you will have the overall responsibility to steer cost-effective implementation of Vattenfall branded communications in all relevant channels with the aim to achieve the highest possible levels of awareness and engagement. The main KPI is brand awareness in all countries. You are a communication specialist who develops and implements content for various media platforms. You research and optimize media, implement and manage media campaigns and focus on reaching the maximum number of target audiences at the lowest possible costs with the highest engagement.
Your main job tasks will be:
International brand communications media implementation for Europe or specific markets and/or brands in the Group brand portfolio
Create a strategy to achieve the largest reach and impact from our media sources and which media to use, when and at what costs
Evaluate and monitor Group channel and media performance benchmarks and overall media cost with agencies
Track international brand performance, apply insights and competitor and customer insights analysis. Set KPIs for media effectiveness and evaluate against set KPIs
Recommend Brand Management on media policies development for maximum effectiveness
International agency management and procurement
Set the yearly budget in the Business Plan and managing the delegated (project) budget of. Allocate budgets across all markets
Steering of and work closely with external providers, agencies and internal stakeholders. Management and alignment with in- and external stakeholders, contracts, budgets, etc.
Best practices – work closely with all departments to share best practice and strategy and encourage the business to deliver on Brand strategy



Our Offer
We offer you a challenging and independent job in an international and dynamic working environment. You can play a part in shaping our fossil free future with big communicational impact on our markets. We believe in diverse and inclusive teams and value an inspiring place to work with opportunities for personal and professional growth.

Your qualification as a Brand Media Manager:
Relevant higher education (preferably a university degree) in Marketing Communications or Branding
5-10 years work experience from a similar role.
Proven experience in marketing/branding in a complex corporate environment.
Experience in developing brand strategies, especially for corporations where reputational risks and public acceptance are prominent
Ability to develop brand strategies, execution tools, and activation platforms with direct reference to business challenges and stakeholder perceptions leading to added commercial value.
Experience working with media implementation and media (tracking) effectiveness.
Good understanding and experience working with different sorts of media channels ATL and BTL. Understanding purpose and target groups of main brand media.
Advanced in English both written and oral.
Experience working with media econometric modelling is considered a merit



To thrive in this role we believe that you are a cooperative team player who have the ability to handle different types of personalities and both listen to and give advice without prestige. You are a strong communicator and enjoy to share your thinking and ideas and does so clearly in both speech and in writing. You have an are driven in your own work but is also influencing and inspiring others and enjoy energizing relationships, aligning differing viewpoints, synergizes passions and expertise. Lastly you embrace change and has an innovative mindset with the ability to contribute with creative, cost-efficient communication solutions.

Location: Solna, Sweden

More information:
We welcome your application in English, including CV and cover letter via the application button at this page, no later than the 10/4 2022.
For more information about the position you can contact Ella Hollander-Jalil at ella.hollander-jalil@vattenfall.com. If you have questions about the recruitment process you can contact Emma Nytell at emma.nytell@vattenfall.com
Trade Union representatives in Sweden are: Michelle von Gyllenpalm (Akademikerna), Anders Bohlin (Unionen), Christer Gustafsson (Ledarna), Juha Siipilehto (SEKO). They will all be reached via Vattenfall’s switchboard +46 8 739 50 00.

At Vattenfall, we are convinced that striving for diversity helps building a more profitable efficient and attractive company. Therefore, we seek a harmonious balance of employees in terms of gender, age, and ethnic and cultural backgrounds. Read more about our work with diversity and inclusion here.

Since Vattenfall is part of the Swedish critical infrastructure are many of our positions security classed. If this position is security classed the final candidates can be subject to a security vetting process, according to the Swedish legislation

We are looking forward to your application!
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