Business Expert - Media Analyst to H&M’s Global Media team

Company Description
Are you passionate about how Marketing drives Brand growth? Do you have experience in media analysis and strategies? Come and join us at H&M – you will work in one of the largest fashion retailers in the world.
We are now building a Global Marketing Measurement team with the mission of increasing our media investments impact and making analyses operational to drive brand effects. You will be a key person in building our team and setting up our new ways of working. With our media measurement tools already in place, and regional teams that are eager to act upon insights, you will have a significant impact from your first weeks on the job!


Job Description
The team is part of the Media team within the Global H&M Brand department in Stockholm. We are focused on accelerating H&M brand penetration and revenue growth, as well as enabling digital transformation and innovation. The Marketing Measurement team is supporting the H&M regions in how media drives growth and Brand Objectives, presenting media analyses and recommendations to various business stakeholders and building strategies and actions to use audiences in targeting projects. We are leveraging insights of our Marketing mix model (MMM) and other reporting tools - and getting marketing data operational together with Business Tech partners.
In the role as business expert, you will support media measurement area development cross the H&M matrix and manage the yearly measurement process and its development with Regions and central stakeholders along with MMM/MTA supplier and Business Tech. You will also contribute to the media measurement development roadmap.


Qualifications
This is an exciting area and in building a dynamic measurement team we are searching for individuals with complementary skillsets. We all have a curiosity of what marketing efforts drives business outcome, and we want to set cross-team processes and standards to build results. We collaborate and leverage everyone’s individual strengths and interests. To be successful in this role we believe that you thrive when networking in an international set-up and you can handle complexity and makes it manageable to key partners and stakeholders. You are an analyst and strategist, have a creative mind that drives new ways of working, and you have strong presentation skills. In addition, you have basic strategic marketing skills and know the core in how to turn media measurement insights into business actions.
We also believe that you have:
Minimum of 3 years’ and up to senior level of working with media and/or business analysis
Media background –Brand building Strategy and tactics of digital and traditional media to drive Brand KPIs
Experiences of how to turn media measurement insights into business actions
Media planning and data collection experience
MMM Experience (receiver of MMM from Customer side is meriting)
A degree in marketing, economics, engineering/statistics or business administration



Additional Information
If you are intrigued and want to contribute to our journey to make H&M the best worldwide destination for creativity, style, and culture – Let us get to know you!
If you feel that your experience, skills and ambitions are right for this role, please send your resume in English (no need for cover letter) as soon as possible, but no later than the 6th of October. Due to GDPR, we only accept applications through our career page.
We look forward to receiving your application!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.