Business Strategist Key City Lead to Customer Experience & Sales

Company Description


Do you want to join H&M on a journey, defining the way we create a seamless Omni customer experience? If you have a genuine passion for growing business and see yourself in a role contributing to added customer value, a strong brand, and digital growth – join us and take part in setting how we work to deliver an outstanding omni offer for our customers.
In line with our Faster Forward strategy H&M is on a journey to create a modern and relevant customer and colleague experience. To adapt to the constantly changing world around us and to remain competitive, we need to ensure that our products, the customer experience, and our brand provides unique value for our customers. To move even faster forward as a team, we are changing our way of working to be able to offer our customers a seamless shopping experience on their terms - where they want and when they want it. This means that we need to accelerate the digitalization of our business and put the customer at the core of our business for real.
Customer Experience & Sales (CX & Sales) is a newly established global cross-functional and customer-centric function within the H&M Brand focusing on delivering an outstanding customer experience. CX & Sales has a key role in enabling us to reach our brand direction, to become the leading destination for style, creativity and culture. As Business Strategist in CX&S, you will be right at the center of this shift towards a truly customer-centric organization.


Job Description


As a Business Strategist you are responsible to combine functional expertise with a holistic business perspective to be able to identify and drive new business opportunities. You are responsible for translating overall group, company and brand direction into strategies and initiatives for execution. In this role, you will lead collaboration and stakeholder coordinator to ensure alignment cross organization.
Key Responsibilities:
Enables Regional and Business Units Growth Strategies through Key City Strategy for H&M Brand as part of Stores Portfolio Transformation Strategy.
Strategically plans Market Share growth – working cross-functionally and across Regions, leading development of strategies for H&M's brand Key Cities targeting significant market share growth through store network activation and integration with digital environment.
Works closely with Business Expert Key City planning, together driving global agenda for Key Cities;
Secures Innovative approach. Collaborates with Regions, Brand Development, Business Units, Expansion and External partners to define and conceptualize innovation factor for key city strategy.
Holds holistic responsibility for targets definition for all Key Cities considering brand's ambition for Market Share, OMNI sales and Customer base growth. Develops methods and tools for Regions and respective functions.
Assures customer centric approach. Secures relevant data, insights and conducts targeted research to define precisely growth potential of Key Cities with clear customer target in mind.
Holistically responsible for defining as is scenario for Key Cities and gap definition towards desire state. Set direction for respective gap analysis as foundation for the growth strategy.



Qualifications


We are an organization built on collaboration. We embrace the totality and work towards a common direction and shared objectives, learning and adjusting along the way. We win as a team, focusing on our contribution to the whole. Everything we do, we do with the customer in mind, and we use data and customer insights in our decision-making. We believe that by having a clear direction to where we are going, we can all lead the way. At CX & Sales, we dare to choose, and we dare to be bold – think big, start small and just do it. We believe you thrive in this environment and want to join our journey ahead.
In addition, to be successful in the role we believe you have:
A University degree in Business, Marketing, Engineering or similar.
At least 5 years’ experience in Business Strategy Development for large international brands in retail industry.
Experience in working with Customer Experience Design and Customer Activation.
Good understanding of the business direction and challenges. Ability to navigate the business complexity to achieve results, focusing on the long-term future, further ahead of business operations.
Strong ability in working with data and insights analysis to form strategies direction and define growth potential.
Knowledge and understanding of how products are used and by whom, having a customer centric approach.
Good experience in leading cross functional teams and collaboration, creating engagement and commitment.
Excellent communication and presentation skills including written and verbal skills in English.



Additional Information


This is a full-time position based in our head office in Stockholm.
Willingness and desire to travel as necessary in support of individual and team success (some travel may be required, mainly within your assigned geo). If you feel your experience, skills, and ambitions are right for this role, please apply with a CV in English as soon as possible but no later than the 19th of June. Please note that interviews will be held continuously.
At H&M Group we strive to have a fair and inclusive recruitment process. This is why we kindly ask you to not attach a cover letter to your application as they often contain information that can easily trigger unintentional biases.
We look forward to receiving your application!
H&M Group is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.