C&A Experience Development & Activation Manager – CXA Wellbeing

At Electrolux, going to work every day has an even greater purpose than putting the latest product or technology in the market. It’s about improving the everyday lives of millions. As a leader in sustainability and consumer insight driven innovation, we push the boundaries of cooking, cleaning, and wellbeing at home. To keep doing so, we need talented people who are passionate about innovation and help re-imagine what life at home can be.
To make a step change in our global Wellbeing experiences, we are transforming and evolving ourselves to bring innovative and sustainable products and services across Floor Care, Air and Water Care to our consumers. We aim to show the way with a holistic and sustainable approach to Wellbeing. Creating solutions that together contribute to making it easy and pleasurable for our consumers to maintain a healthy home to thrive in, that is better for our consumers and our planet. We are on a consumer centric journey, where we need to ensure our consumers and their needs are in the heart of everything we do.
For this exciting new chapter, Electrolux is looking for a driven and influential Experience Development professional to lead such a consumer centric transformation into deployment. He/she will play a key role in transforming the organization, being a consumer centric ambassador and ensuring our innovative solutions are delivering on our defined target consumer experiences.
Wellbeing is part of Electrolux Consumer Experience (CX) organization.
A regular day at work 
Reporting to the CX C&A Experience Manager (Wellbeing), you lead the definition and yearly refinement of the Consumer Driven Product Approach for Wellbeing C&A categories together with a cross-functional team and based on the group process. You ensure our consumer needs, Category Tickets to play/win, and Branded vision and Target consumer experiences are updated and deployed within the Wellbeing organization and guiding our innovation and claims process.
The C&A Experience Development & Activation Manager
· Be a key ambassador for the consumer centric transformation within the CXA Wellbeing
· Keep close track of global macro / micro trends, habits and need sets of target consumers groups across Wellbeing, Taste and Care categories in all business areas. Use the defined the target consumer profile and identify developing need set (pain points/purchasing journey habits) specific for C&A. Summarise and prepare a quarterly update.
· Keep close track of global macro / micro trends, habits and need sets of target consumers groups across Wellbeing, Taste and Care categories in in all business areas. Use the defined the target consumer profile and identify developing need set (pain points/purchasing journey habits) specific for C&A. Summarise and prepare a quarterly update.
· Use the existing Total Consumer Experience framework and translate above insights into meaningful definition for Wellbeing, Taste and Care categories & Anova C&A Total Consumer Experience specific for C&A categories. Prepare an annual update for this framework. Use this framework with category managers to define the IPP category specific direction.
· Define a C&A Tickets To Win & Tickets To Play framework and develop claim road map for product categories. Work closely with category managers and R&D to map current claims segregation and help establish the future claims ambition based on brand promise and TRC opportunities.
· Lead the creative brief for C&A projects, working with category managers, BAs and (visual comms manager) to understand product specific XVPs and AECs to ensure the requirements for all text copy, visual communication are captured in the brief. Ensure every brief offers compelling, engaging and meaningful AECs that clearly articulate enhanced Finished Goods product performance (accessories) and deliver ‘like new’ performance (consumables).
· Create a work flow and timeline template for managing asset brief creation, define the inputs needed from stakeholders (category managers, R&D, visual comms) and build this timeline into the project commercial launch planning.
· Drive C&A integration in One App by working closely with Global digital (App) team to define how C&A should be represented in the One app format. Set goals with app development team to ensure C&A products and story telling (assets / content) are part of IT infrastructure planning. Set conversion goals with app team based on historical insights and benchmarked targets.
· Research and build a ‘best practice’ execution of C&A products from other bands / categories in app. Set a benchmark for C&A content and path to purchase in apps. Share this with the digital team to help establish clear goals for C&A execution in the One app.
· Working with Business Areas to execute studies in consumer digital engagement with C&A categories. Map the path to purchase and barriers in the pre and post purchase phase. Build these learnings into the commercial launch package for BAs and ensure the asset brief caters to specific requirements to overcome identified barriers.
· Work with IT teams to support digital product launch IT requirements and promotional activity, ensuring all content for C&A launches are prepared for digital teams to integrate into supporting systems for brand sites & webshop.
Requirements
· A university degree in business, engineering or a related field, and preferably hold an MBA.
· Strong experience (5+ years) in marketing activation and involvement in innovation and product development, Product marketing in Household Appliances or Consumer Durables.
· Cross functional Leadership managed international, regionally spread virtual teams
· Experience and competence in market analysis, competitor foresight and consumer insight.
· Knowledge of the R&D processes is a strong plus.