Campaign Manager

Would you like to work with a product loved by millions and millions of kids all across the world? Do you want to work with a gaming studio who truly believes in the power of play?

As the Campaign Manager for Toca Life, you’ll be responsible for creating, executing and monitoring the performance of marketing campaigns to ensure that they achieve their objectives. You’ll work closely with Alexandra, the Marketing Manager for Toca Life, to deliver high impact campaigns and initiatives primarily towards the North American and UK markets.

You’ll ensure the campaigns are brimming with creativity and spark a passion for Toca Life, its players and future fans.

What you’ll be doing
You’ll create and plan integrated marketing campaigns that are anchored in the Toca Life marketing strategy, franchise strategy and brand DNA. You’ll analyze historical and current campaign data to optimize marketing campaign direction, strategy and value.

You’ll work closely with the creative hub (a team of animators, artists and copywriters) in order to turn your campaign ideas into communication with impact . You’ll ensure the campaigns deliver on brand and brief by feebacking on the campaign material, proofreading copy and so on.

You’ll stay up to date with the latest market research and trend analysis in order to understand kids. You’ll use this knowledge as inspiration for our marketing campaigns.
Is this you?
You have a few years experience in marketing, meaning you have experience driving digital marketing campaigns from start to finish. You also have an understanding of performance marketing through paid user acquisition.

You’re data driven, with an analytical mindset and strong understanding of key performance metrics. You’re able to evaluate performance marketing campaigns in order to identify what works and what key learnings can be brought into future campaigns.

You’re fluent in both spoken and written English, and you believe in the power of play!

This is us!
Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can.

Good to know!
This position is full time and based in our Stockholm office with a hybrid working model (part office, part working from home). We apply a 6 months probationary period. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you have to be fluent in English. Your application should therefore be in English.

Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.

With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.