Category Manager Smart Devices to Doro, Malmö

At Doro, we are dedicated to helping seniors live a better life. We care about the seniors – they are our heroes. Everyone should have the opportunity to live a fulfilling life without compromises. We want to make aging an independent, secure, and rich part of life.
Our wide portfolio of security and care solutions digitally connect generations and provide solutions for independent living, both inside and outside the home. Doro is the market leader in social alarms in Sweden, Norway and the United Kingdom and the global market leader in mobile phones for seniors.
Want to join us? Doro Care is looking for a Category Manager who shares our passion. If that’s you, we would love to hear from you!    

 

Our offer 

Category Manager’s position allows you to work in a small team in an international organization where our core business is helping seniors. At Doro, we strive for a work-life balance, to give you a dynamic workplace where you can continue to develop your skills in a team where we co-operate and support each other.  

You work from our Doro HQ in Malmö, Sweden, reporting to Director for Category Management within the Category Management department in business area Phones. The job will include regular travels to visit our Doro offices in Europe and once/twice per year to the Doro Hong Kong office and attend Doro internal and external customer meetings locally and abroad, mobile conferences, fairs, and exhibitions. 

 

About the position 

The Category Manager Smart Devices (CMSD) is responsible for the category’s contribution as a business unit to its overall profit and loss, extending from increasing the profitability of existing Smart Devices to developing new products services for the Doro Smart Devices portfolio. 

As CMSD, you will drive the development of the Doro Smart Devices category to represent the future revenue stream. The category’s current products are easy-to-use smart mobile phones, such as Doro 8050 & our flagship model, Doro 8080. 

  

Main assignments: 


• Create and maintain an optimal product portfolio and roadmap. 
• Manage the entire product line life cycle from strategic planning to tactical and operational activities. 
• Recommend and define new products and services to launch. 
• Have broad knowledge and understanding of the market, including our customers – operators and retailers – and our competitors and partners. 
• Have useful insights into our end-users’ desires, challenges, and pain-points, i.e., the Seniors. 
• Be responsible for key milestones according to “Doro Way” (Doro’s product and project management implementation methodology) and work closely with the assigned technical project managers, purchasing manager, marketing, sales, and other internal departments. 

  

Profit & Loss responsibility 


• Ultimately be responsible for the P&L of the category. 
• Create, evaluate, and recommend valid business cases for new products and services. 
• Appraise opportunities and business proposals from Sales as well as customers and external partners. 

 

Go-to-market and Launch Planning  


• Implement company-wide go-to-market and roll-out plans, working with concerned departments to successfully launch the products and services. 
• Support Sales with sales material, presentations, technical and products & services breakdowns and explanations. 
 

Are you the one? 

In this role, it is important that you are energetic and self-motivated, but also that you are analytical and well-organized. You must be very good at convincingly pitching your ideas, and we, therefore, see that you are an excellent communicator, verbally and in writing, and have excellent presentation skills. We assume you are fully fluent and confident in at least one Scandinavian language and English, and additional languages are positive. 

We think you have a technical, creative background that enables you to understand Smart Devices’ future. We see that the category is developing more and more towards software and services, so a good command of Android CTS, CCD, GMS is beneficial, but an understanding of hardware is not negative. If you have worked with or for mobile operators and have good insights into their needs and challenges and an ability to negotiate with them, that is a strong positive. 

We are looking for someone genuinely interested in both the creative and technical process of developing products and services and commercial marketing. You love to work in a technical environment combined with a strong marketing perspective and eager to develop ideas and turn them into profit-making products. 

  

You should: 


• Have 10-15 years of experience in marketing and/or product management and/or project management with a good knowledge of the telecom, electronic, or Internet industry.
• Be product and marketing-oriented - understanding the product range, features, and the technical perspective and understand how the market and sales work and what makes customers tick. 
• A university degree within marketing/business and/or engineering/technology is preferable, and ideally a combination.

 

About Doro

Doro is a technology company focused on seniors. We develop services and products for seniors to live independent, fulfilling lives. Our wide portfolio of security and care solutions digitally connect generations and provide solutions for independent living, both inside and outside the home. Doro is the market leader in social alarms in Sweden, Norway, and the United Kingdom and the global market leader in mobile phones for seniors. Doro is a Swedish company with headquarters in Malmö and a sales operation in 27 countries. Doro’s shares are quoted on the Nasdaq Stockholm exchange. The company has app. 1 000 co-workers, and net sales of SEK 2,063 million (EUR 195.4 million) were reported for 2019. www.doro.com/corporate