Channel & Experience Leader

Hej! Want to be a part of making everyday life better?
That’s what IKEA is all about - creating a better everyday life for the many people. At IKEA Marketing & Communication AB (IMC), you’re a part of making it happen.
IMC is the global in-house agency for the IKEA brand. We make the content that inspires people to make a better everyday life. We’re responsible for planning and developing communication for all IKEA markets across the world – from the global IKEA website to local ad campaigns.
Headquartered in Älmhult, Sweden, IMC is a meeting point for creatives and communicators from around the world who share a passion for the IKEA product range, home furnishing and people’s lives at home. Our mission is to create impactful communication that brings the IKEA brand to life and helps turn visitors into customers. Want to join us?
Job Description
As Channel & Experience Leader you will:
Develop and guide IMC assignments to contain relevant channel and experience information to optimise content and improve the IKEA consumer experience
Define, create, and manage up-to-date channel guidelines based on channel and experience knowledge and insights
Understand consumer experience trends and ensure that channel and content development is driven by actionable insights
Manage closely the channel & experience assignment portfolio budget and connected performance indicators to secure the delivery to business priorities within the agreed frames (quality, time, costs)
Support IMC co-workers in gaining the right level of knowledge to develop and deliver to defined channels and experiences
Lead or co-lead channel and experience development and testing initiatives together with internal and external stakeholders and channel/platform owners
Implement the IKEA Content & Channel Framework, as well as contribute to continuous updates
Contributing to marketing & communication planning securing channel insights in close collaboration with IKEA retailers and CBR led by M&C Planning
Market interaction; contribute to securing successful implementation of the deliveries
Define and prioritize channel and experience business needs into digital capability development
Stakeholder engagement; IMC, CBF, CBR, IKEA Franchisees (retailers), and other relevant external channel and platform owners for all IMC Channel & Experience deliverables.
Contribute to creating an idea and feedback culture in cross collaboration with assignors, internal areas, and external partners

Qualifications
You have passion to lead channel and experience development with a visionary and inspirational approach. You have experience leading and developing global communication and brand communication for large business/brands within Media or Retail industries, and an extensive knowledge of today’s omnichannel landscape, market, and industry trends. You have a deep understanding of customer journey, how they consume and experience communication. You identify, contextualize, and capitalize on business opportunities and consumer trends to meet IKEA’s direction and customer needs.
You lead through people with the IKEA values at heart and build strong working relationships while co-creating and collaborating with colleagues across the organization. You can identify, collect, and communicate relevant channel and experience insights to identified stakeholders. You have strategic knowledge and deep understanding of the creative concept development, and how marketing, insights, planning, and creative integrate. You have experience and knowledge in Project Management and project Management methods and tools. You have good knowledge about the IKEA strategic landscape, IKEA concept, brand, values, copy and visual identity, tone of voice, organizational setup, matrix lines, business processes & owners.
You are a true ambassador of IKEA values, living and sharing them daily and you have a desire to strengthen the IKEA Brand. You feel energised by the need to measure and follow up performance of content and communication in the channels and experiences they are used in. You are driven by working with a long-term approach but with incremental deliveries and improvements.
Additional information