Channel Marketing Lead B2B - Temp (Parental substitute)

We are currently looking for a Channel Marketing Lead B2B - (Temp) to an exciting opportunity with our client Samsung! This is a consultancy opportunity starting 2024-10-15 – 2026-01-15.

About the company:

Everything we do at Samsung is driven by an unyielding passion for excellence – and an unfaltering commitment to develop the best products and services on the market. In today´s fast-paced global economy, change is constant and innovation is critical to a company´s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As a Channel Marketing Lead, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers´ lives.

Job scope and key deliverables:

• Implement and drive the marketing plan together with Sales teams and Product Managers to maximize impact of B2B products
• Set up and deliver digital engagement, campaigns and presence together with the external partners and channels
• Deliver best in class digital experience on partner sites – maximizing Samsung visibility
• Manage the development and communication of B2B product toolkits
• Responsible for setting objective and KPIs, execution and follow-up of the activities carried out
• Briefing and project management of creative-, media- and action marketing agencies within Samsung´s network and follow-up on the activities and investments on a regular basis

Role Tasks:
The overall objective is to grow brand preference, create desire and consideration of our IT B2B products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. You are a highly important part of the wider marketing team, working with a 360 degree mindset and a big digital focus. You are the key lead in driving the collaboration together with our KAM-s and Product Managers to deliver sell out plans. Your most important job is to take our marketing strategy and turn it in to opportunities and activities with both new channels and customers. You are driven by the wish to maximize impact of all our campaigns, ensuring we are leading the visibility and reach in the market. Digital is your middle name, you thrive on turning strategy in to action, maximizing digital presence and visibility in all touchpoints. With you in the lead, all products within the Samsung IT B2B range will for sure be seen by the engagement you create with our customers.

What makes this role interesting for a candidate?
The Channel Marketing Lead B2B sits in the IT division, but works also with colleagues in other divisions. The vision is to deliver best in class marketing activities, plans and follow up together with external parties that help position us as the number one brand within the B2B segment. To support sales both today and in the future. On a day to day basis the job will entail things such as building marketing plans with our B2B customers, setting up collaborations with external partners and delivering campaigns. If being close to sales and winning drive you, then this is the company for you!

Main competence:

Interacting and Presenting - Forceful
Communicates and networks effectively. Successfully persuades and influences others.
Relates to others in a confident and relaxed manner.

Creating and Conceptualising - Strategic
Open to new ideas and experiences. Seeks out learning opportunities. Handles situations
and problems with innovation and creativity. Thinks broadly and strategically. Supports
and drives organisational change.

Organising and Executing - Operational
Plans ahead and works in a systematic and organised way. Follows directions and
procedures. Focuses on customer satisfaction and delivers a quality service or product to
the agreed standards.

Most relevant qualifications, education and training:

• University degree within marketing and communication
• Minimum 3 years´ of experience within Customer/Channel Marketing roles measured on sell-out growth
• Preferably experience from consumer electronics business
• Experience from working with retailers

Most relevant previous work experience:

• Proven track record of setting plans based on overall marketing strategy and executing the plans in successful ways
• Strong experience with and understanding of developing integrated digital marketing plans and activities
• Proven track record of identifying and applying consumer insights successfully
• Solid experience in customer channel integration & sales maximization (omni-channel perspective, websites, ATL, activation)
• Experience from working with customers or external partners (trade marketing or channel/customer marketing roles)
• Confident and skilled at marketing project management or lead
• Experience in working with campaign analytics
• Strong business acumen and experience in working closely with sales teams to grow market position and drive sales
• Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can´t
• A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal

Required language skills:

• Swedish and English both verbally and written