Channel Marketing Lead B2B to Samsung

We are currently looking for a Channel Marketing Lead B2B to an exciting opportunity with our client Samsung! This is a consultancy opportunity a contract starting January 1st 2022 until December 31st 2022. 

About the company:

Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today´s fast-paced global economy, change is constant, and innovation is critical to a company´s survival. As we have done for 80 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As Supply Chain Coordinator, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers´ lives.

Why join our team? 

The Channel Marketing Lead B2B sits in the IT Marketing division but works day to day with colleagues in all our Consumer Electronic divisions. The vision is to deliver best in class marketing activities and plans together with external parties that help position us as the number one brand within the B2B segment, to support sales both today and in the future. On a day-to-day basis the job will entail things such as building marketing plans with our B2B customers, setting up collaborations with external partners and delivering campaigns. If being close to sales and winning drive you, then this is the company for you!

About the role:

The overall objective is to grow brand preference, create desire and consideration of our IT B2B products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. You are a highly important part of the wider marketing team, working with a 360 degree mindset and a big digital focus. You are the key lead in driving the collaboration together with our KAM-s to deliver sell out plans. Your most important job is to take our marketing strategy and turn it in to opportunities and activities with both new channels and customers. You are driven by the wish to maximize impact of all our campaigns, ensuring we are leading the visibility and reach in the market.

Digital is your middle name, you thrive on turning strategy in to action, maximizing digital presence and visibility in all touchpoints. With you in the lead, all products within the Samsung IT B2B range will for sure be seen by the engagement you create with our customers.

Key Deliverables: 

• Responsible for the development of the annual digital first marketing roadmap for IT B2B products
• In alignment with the overall marketing direction, set the strategy for your accounts to maximize impact of lifestyle and cross offers/products
• Manage the development and communication of a Communication toolkit for all cross engagements
• Implement and drive the marketing plan together with Sales teams and Product Managers
• Set up and deliver digital engagement, campaigns and presence together with the external partners and channels
• Deliver best in class digital experience on partner sites – maximizing Samsung visibility
• Responsible for setting objective and KPIs, execution and follow-up of the activities carried out
• Analyse campaign performance and drive learnings to grow further with our external partners
• Maximize Samsung share of voice in partner advertising
• Briefing and project management of creative-, media- and action marketing agencies within Samsung´s network and follow-up on the activities and investments on a regular basis

Your Profile:

• Minimum of 4 years of relevant experience in marketing
• Proven track record of setting plans based on overall marketing strategy and executing the plans in successful ways
• Strong experience with and understanding of developing integrated digital marketing plans and activities
• Proven track record of identifying and applying consumer insights successfully
• Solid experience in customer channel integration & sales maximization (omni-channel perspective, websites, ATL, activations)
• Experience from working with customers or external partners (trade marketing or channel/customer marketing roles)
• Confident and skilled at marketing project management or lead
• Experience in working with campaign analytics
• Strong business acumen and experience in working closely with sales teams to grow market position and drive sales
• Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can´t
• A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal

Sounds interesting?

If you are up for the challenge and reckon that this position fits your profile, we would like to hear from you. Apply today, as we are reviewing applications ongoingly and the position might be filled before the application deadline. 

 

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