Channel Marketing Lead B2B to Samsung - Temp

We are now looking for a Channel Marketing Lead (B2B) to Samsung Nordics, for a temporary position between October 2024 until January 2026.
About the role:
The Channel Marketing Lead B2B sits in the IT division, but works also with colleagues in other divisions. The vision is to deliver best in class marketing activities, plans and follow up together with external parties that help position us as the number one brand within the B2B segment. On a day to day basis the job will entail things such as building marketing plans with our B2B customers, setting up collaborations with external partners and delivering campaigns. If being close to sales and winning drives you, then this is the company for you!
The overall objective is to grow brand preference, create desire and consideration of our IT B2B products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. You are a highly important part of the wider marketing team, working with a 360 degree mindset and a big digital focus.
You are the key lead in driving the collaboration together with our KAM-s and Product Managers to deliver sell out plans. Your most important job is to take our marketing strategy and turn it in to opportunities and activities with both new channels and customers. You are driven by the wish to maximize impact of all our campaigns, ensuring we are leading the visibility and reach in the market. Digital is your middle name, you thrive on turning strategy in to action, maximizing digital presence and visibility in all touch points. With you in the lead, all products within the Samsung IT B2B range will for sure be seen by the engagement you create with our customers.
Job scope and key deliverables:
Implement and drive the marketing plan together with Sales teams and Product Managers to maximize impact of B2B products
Set up and deliver digital engagement, campaigns and presence together with the external partners and channels
Deliver best in class digital experience on partner sites – maximizing Samsungs visibility
Manage the development and communication of B2B product toolkits
Responsible for setting objective and KPIs, execution and follow-up of the activities carried out
Briefing and project management of creative-, media- and action marketing agencies within Samsung’s network and follow-up on the activities and investments on a regular basis

About you - what we think you need to be successful:
You are a person thatcommunicates and networks effectively, isopen to new ideas and experiences andplans ahead and works in a systematic and organised way.
We believe you have the followingexperience:
Fluent in Swedish and English
Proven track record of setting plans based on overall marketing strategy and executing the plans in successful ways
Strong experience with and understanding of developing integrated digital marketing plans and activities
Proven track record of identifying and applying consumer insights successfully
Solid experience in customer channel integration & sales maximization (omni-channel perspective, websites, ATL, activation)
Experience from working with customers or external partners (trade marketing or channel/customer marketing roles)
Confident and skilled at marketing project management or lead
Experience in working with campaign analytics
Strong business acumen and experience in working closely with sales teams to grow market position and drive sales
Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can’t
A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal

Most relevant qualifications, education and training:
University degree within marketing and communication
Minimum 3 years’ of experience within Customer/Channel Marketing roles measured on sell-out growth
Preferably experience from consumer electronics business
Experience from working with retailers

About the assignment
For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants. The assignment is full-time and starting in October 2024 until January 2026.