Channel Marketing Lead IM - Sweden

We are currently looking for a Channel Marketing Lead IM for an exciting opportunity with our client Samsung! This is a consultancy opportunity, a contract starting as soon as possible and untill further notice (with a great possibility for an extension).

About the company:
Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today´s fast-paced global economy, change is constant, and innovation is critical to a company´s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As Channel Marketing Lead IM, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers´ lives. Help Us Create What Can´t Be Done!

About the role:
Purpose of the job:
The Channel Marketing Lead is responsible for creating marketing business planning with key partners in partnership with KAM for selected customers (resellers).
Responsible for optimizing Samsung brand presence with reseller; ATL, BTL, CRM, homepage, and in-store with dedicated customers.
Products: Mobile Experience (Mobil, Tablets, Wearables)

Key Accountabilities:
• Integrate and engage Samsung and our offers in every Customer > Shopper touch point; in-store, online (web sites, social), Service and Call Centers.
• Deliver customer sell-out growth in value
• Deliver growth of in-house value share
• Optimize Samsung share of voice for display share, promotional share, and recommendation rate in-line/above key competitor and/or value m-share
• Maximize Samsung share of voice in Customer advertising

Job Scope:
The Channel Marketing Lead (CML) will be responsible for marketing business planning with key operators and customers: yearly, quarterly channel and monthly activation planning with customer and sales. Responsible for understanding the business strategy for the given customers and operators as well as key consumer and shopper strategies.
Together with sales set the omni-channel strategy and secure best presence and mix of activations for given product groups and customers. Ownerships of Samsung branded presence online and in-store in given reseller.
Planning of fixed installations, as well as secure share of voice for branded retail, as well as ROI. The Channel Marketing Lead (CML) will be responsible for channel marketing and sales driven activations as well as for bringing concepts to the major sales channels. This includes responsibility for ensuring sell-through activations in the channels/stores where Samsung products are represented and sold. The CML works closely with the respective Key Account Managers.
Co-hosted events are other areas where the CML will be responsible for planning and execution.
Liaisons:

Customer, Key Account Manager, Category Marketing, Retail Marketing, Field Force

Qualifications Required: 

• University degree within marketing and communication.
• Swedish & English

Experience:

• 3-5 years´ experience within Customer/Channel Marketing roles measured on sell-out growth
• Customer joint sell-out 360 planning, execution & review
• Customer channel integration & sales maximization (omni-channel perspective; in-store, DM, online, CRM)
• ROI understanding
• Media and customer campaign planning experience
• Experience from local media landscape
• Samsung core consumer insights and ability to use MI for sell-out planning
• Understanding of local consumer journey
• Traffic generation / conversion driven marketing experience
• Branded Retail development experience

Skills & Attributes: 

• Results & performance drive
• Structured with an ability to manage multiple priorities and short deadlines
• Creativity in problem-solving and marketing
• Mindset of using functionality and system as a sales supporting tool
• Take own initiatives and drive implementation
• Strong collaboration skills and inter-culturally savvy
• Big picture with attention to detail
• A doer with a can-do attitude and flexibility

Sounds interesting?
If you are up for the challenge and reckon that this position fits your profile, we would like to hear from you. Apply today, as we are reviewing applications ongoingly and the position might be filled before the application deadline.