Channel Marketing Lead IM to Samsung

PURPOSE OF THE JOB:

The Channel Marketing Lead is responsible for creating marketing business planning with key partners in partnership with KAM for selected customers (resellers).

Responsible for optimizing Samsung brand presence with reseller; ATL, BTL, CRM, homepage, and in-store with dedicated customers.

Products: Mobile Experience (Mobil, Tablets, Wearables)

KEY ACCOUNTABILITIES:

Integrate and engage Samsung and our offers in every Customer > Shopper touch point; in-store, online (web sites, social), Service and Call Centers.
Deliver customer sell-out growth in value
Deliver growth of in-house value share
Optimize Samsung share of voice for display share, promotional share, and recommendation rate in-line/above key competitor and/or value m-share
Maximize Samsung share of voice in Customer advertising

JOB SCOPE:

The Channel Marketing Lead (CML) will be responsible for marketing business planning with key operators and customers: yearly, quarterly channel and monthly activation planning with customer and sales. Responsible for understanding the business strategy for the given customers and operators as well as key consumer and shopper strategies.

Together with sales set the omni-channel strategy and secure best presence and mix of activations for given product groups and customers. Ownerships of Samsung branded presence online and in-store in given reseller.

Planning of fixed installations, as well as secure share of voice for branded retail, as well as ROI. The Channel Marketing Lead (CML) will be responsible for channel marketing and sales driven activations as well as for bringing concepts to the major sales channels. This includes responsibility for ensuring sell-through activations in the channels/stores where Samsung products are represented and sold. The CML works closely with the respective Key Account Managers.

Co-hosted events are other areas where the CML will be responsible for planning and execution.

LIAISONS:

Customer, Key Account Manager, Category Marketing, Retail Marketing, Field Force

QUALIFICATIONS REQUIRED:

University degree within marketing and communication.
Swedish & English

EXPERIENCE:

2-3 years´ experience within Customer/Channel Marketing roles measured on sell-out growth
Customer joint sell-out 360 planning, execution & review
Customer channel integration & sales maximization (omni-channel perspective; in-store, DM, online, CRM)
ROI understanding
Media and customer campaign planning experience
Experience from local media landscape
Samsung core consumer insights and ability to use MI for sell-out planning
Understanding of local consumer journey
Traffic generation / conversion driven marketing experience
Branded Retail development experience

SKILLS & ATTRIBUTES:

Results & performance drive
Structured with an ability to manage multiple priorities and short deadlines
Creativity in problem-solving and marketing
Mindset of using functionality and system as a sales supporting tool
Take own initiatives and drive implementation
Strong collaboration skills and inter-culturally savvy
Big picture with attention to detail
A doer with a can-do attitude and flexibility