Channel Marketing Specialist Sweden (Kista)

We're looking for a Channel Marketing Specialist for the Swedish market. You will help and implement the market strategies towards the Swedish Market. The position is for a maternity leave with start as soon as possible until 2018-06-30. Location Kista, Stockholm.

Job Description

The mission of the Consumer & Device Sales is to create product desire through an unbroken demand chain. To achieve this we must develop, market and sell products that enable consumers and small businesses to learn, have fun, and get things done. There is specific emphasis on developing, growing and optimizing the retail channel.

The retail channel is vital for the company's growth not only for the direct revenue it generates, but also due to the retail channel's unique ability to help build brand equity and engagement due to its outreach to consumer and small business customers worldwide. They have had a long history of working with partners to reach end customers and this certainly applies to our retail go-to-market approach. They have developed tremendous relationships with retailers and distributors worldwide making our retail success possible.

Considered best in class, our retail teams are setting the industry standard. So, whilst we can teach you our specific market, you'll need to be a retail channel marketing expert if you're to develop and drive the flawless execution of inspired channel marketing and merchandising strategies.

The Channel Marketing is responsible for product launches, marketing campaigns, wide-ranging store staff programs, product demos, creative assets and retailer websites. As well as alongside retail account managers and category managers to build business cases and define promotional opportunities - analyzing market conditions, product sell-through, shopper-to-buyer conversion and competitor activity.

Plan

* Support the Nordic Channel Marketing, with local insights, in developing a merchandising plan that aligns partner goals to category goals to maximize profits for both parties
* Contribute to developing and leverage local and account-specific plans to build execution strategies.
* Plan and negotiate with local partners to agreed outcomes
* Align to seasonal planning guidelines to ensure readiness and execution in market
* Anticipate needs of the selling seasons and industry trends by creating a forecast plan



Execute

* Leverage the Retail Channel Marketing assets and Execute the marketing programs, promotions and campaigns with the partner
* Work with local vendors with the qualifications & expertise to support business needs
* Secure and follow up in store execution per agreed plans



Manage & Monitor

* Manage the budget/ resources/ schedule
* Build Partner and store staff relationships and gather insights
* Track KPIs / BI planner tracking (sell thru, attach, etc.)
* Analyze data to drive sell in
* Create Correction of Errors for Business Groups, Segments, Partners and other stakeholders
* Review outcomes with partners and negotiate modifications.
* Procure and assimilate consumer behavior into insights within the context of your account's profile to drive informed marketing action plans.
* Maximize ROI on future activities by measuring and optimizing marketing campaigns and promotions performance
* Anticipate and discover competitor's activities, and adjust retail marketing programs to counter.
* Analyze the partner's existing marketing capabilities in order to recognize and execute on specific local needs
* Secure local adaptation through translations and proofreading.



Key Skills

*Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills

*Retailer, Consumer marketing or sales background or proven knowledge of consumer selling channels

*Financial and analytical experience

Experience

*2-3 years' experience in developing and driving partner and/or customer marketing (including focus on digital) strategy and execution.

*Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills

*Retailer, Consumer marketing or sales background or proven knowledge of consumer selling channels

*Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction.

*Financial and analytical experience

Application

You apply for this position only with registered or attached resume in English at www.experis.se. If you have any questions regarding this position please don't hesitate to contact Consultant Manager Arvid Jakobsson, . The selection will be ongoing so apply therefore as soon as possible!

Welcome with your application!