Channel Owner

At Tetra Pak we touch millions of people’s lives every day, ensuring better nutrition and healthier lifestyles through safe packaging and food processing solutions. Guided by our global brand promise, PROTECTS WHAT´S GOOD, we strive to make a difference by protecting food, people and our futures. To do this we need more than smart technology. We need smart people too. People like you, who wants to work with people like us.


We are looking for a new colleague who will work as a Channel Owner for Tetra Pak´s customer hub, that is a single sign-on gateway for customers business with Tetra Pak, like my pages.


This position (formally named Customer Hub specialist) will define and implement the customer hub roadmap (strategy) and plan in close collaboration with customer hub Business Area Owners across central/cluster/market.
He/she will drive continuous improvement with key stakeholders and ensure customer hub development focuses to enable a good user experience, improved brand perception, generate leads and enable sales.
The incumbent will act as the customer hub channel owner by participating in different forums/projects to identify customer hub specific needs and provide recommendations/advice for optimal platform usage and efficiency, this being a global role.


As well, this role reports to the Global Director Marcomms Digital Channels & Activation and will be based in Lund, Sweden.
What you will do
As a Customer Hub Specialist, you will:
· Define and lead the customer hub roadmap (strategy) and plan covering areas such as ux/design, navigation/structure, lead management, search and SEO management, technical foundation, tool integration and data model, component development, journeys and segmentation models, personalization. Should include focus areas, per year, based on Business Area Owner input, external benchmarking, and best practices.
· Implement a new way of working with internal stakeholders to safeguard continuous improvement with regular customer hub development releases. This new WoW should include a way to identify, drive and prioritize customer hub needs/requirements in regular and scheduled alignment sessions.
· Measure and communicate channel performance based on specified KPI’s. Align with Marketing Activation Specialist to develop ‘self ‘service’ dashboards for analytics and insights.
· Stakeholder management - collaborate with different stakeholders and act as the customer hub channel owner. Participating in different forums/projects to identify customer hub specific needs and provide recommendations/advice for optimal customer hub usage and efficiency
· Project Manage customer hub related digital marketing channel projects
Who you are
· We believe you have a University degree or equivalent in Marketing Communications or equivalent and you are fluent in English, verbally as well as in writing.
· To be successful in this position, you would need 5-7-year´s marketing communications experience in a complex international equipment sales environment preferably in Food Industry as well as digital marketing experience (marketing automation, digital platforms, technical structure and tool integrations, and data model).
· You are a confident, driven, and dynamic leader with a strong business mindset, experienced at building effective relationships at all levels
· As a successful candidate you have strong analytical skills with high personal drive and result orientation, with proven track record in managing digital marketing channel projects


We offer you
· Variety of exciting challenges with ample opportunities for development and training in a truly global landscape
· Culture that pioneers spirit of innovation where our engineering genius drives visible result
· Equal opportunity employment experience that values difference and diversity
· Market competitive compensation and benefits with flexible working arrangements


Apply now!
If you are inspired to share our responsibility of protecting food to protecting the planet, apply in English through our careers page on www.jobs.tetrapak.com.


This job posting expires on 9th of December 2020.


To know more about the position please contact hiring manager Robert Najdenovski at +46 733 36 4758
Questions about your application contact recruiter Brindusa Taraca at +46 733 36 4283
For trade union information contact Sveriges Ingenjörer Lars Haraldsson at +46 46 36 2533 and Unionen Eva Thoren at +46 46 36 3304