CMO - Chief Marketing Officer

Our mission is to empower girls around the globe. We are searching for a CMO to join us on our mission. As our CMO, you are responsible for ensuring that we are positioned correctly and communicating in a way that our target group across the world can recognize our products and our mission.

To make this happen, we have a fantastic team of 25 people that are responsible for Digital marketing, acquisition and CRM, Content production, PR/CSR and Customer Service. As the CMO you will have three directors that will report to you and you will be a member Executive Management team, reporting directly to the CEO.

Your main accountabilities:
We want our marketing team to be an extension of the products we create. As the CMO you are responsible for making sure that your team organizes around the work that needs to get done with relevant parts of the organization.

As the CMO you are responsible for:

- Defining/upholding the strategy for marketing accordingly to Star Stable’s overall strategy/vision/mission.

- Interacting with both internal and external stakeholders to ensure you and your department delivers value.
- Engaging with the studio and BI to analyze and determine what brings commercial value to Star Stable.
- Coach and mentor your directors and develop to ensure work adheres to strategy, best practices and quality standards and make sure the the teams work is visible and transparent to the rest of the company.
- Together with the digital marketing team design and implement company digital strategies, set specific digital objectives and monitor progress.
- Overall budget responsibility for your department.
- Oversee marketing spend and return, ensuring cost efficient negotiations with external stakeholders and vendors.
- Keeping up with current market and ways of working.

What you are likely doing....

- Making sure your team has the best platform to deliver and shine.
- Prioritizing what to do next
- Looking at results to see if they match expectations (determining and following KPIs)
- Identifying competency needs and working with your directors on succession planning

Who are you?

- This is a dealmaker for us - we need you to be passionate about our mission to empower girls!
- You are an inspiring leader that want your team to grow and be the best they can
- Previous experience from a leading marketing role in a B2C product company preferably within a digital product for a global environment.
- Previous experience of building communities, managing agency and PR
- Experience in digital marketing and a clear data driven approach.
- Strong social ability and a large network.
- BS/MS degree in marketing or a related field

Application
We are eager to get our new CMO in place as soon as possible. Therefore we are looking through applicants on a continuous basis.