Commercial Communication Planning Leader

WHO YOU ARE
Are you driven by understanding the behaviours of the many people and the trends that influences them? Are you passionate about translating business objectives into a strategic plan that will drive business growth by building a strong and unique brand in people’s minds? Do you enjoy working across countries and cultures? Are you motivated to work agile and open to the change?
If yes, we might have the perfect role for you!
We are looking for an experienced Marketing Communication Planner who has strong knowledge on how to develop an integrated multichannel Marketing strategy and plan that covers positioning, growth and segmentation strategies and how to implement it on organisational level.
To be successful in this role, we believe that you have:
• A passion for learning about consumers and applying that learning to develop actionable insights
• Knowledge of how to integrate marketing strategy into commercial plans and translate it into high-level actions
• Experience writing succinct integrated briefs with clear business goals and stakeholder buy-in
• Passion for developing engaging communications content to create a unique and preferred position for IKEA in people’s minds
• Experience collaborating on development, production, delivery, optimization and tracking of produced content
• Knowledge of how to harness marketing technology and automation to achieve objectives
• Interest in working across countries to scale big ideas and best practice
As a person, you have ability to direct efforts to achieve long-term business objectives and demonstrate strong leadership skills by using sound judgement to make timely and effective decisions. You understand complexity of business and the role of marketing as an integrated part of the business. You have excellent interpersonal skills and capability to manage internal stakeholders in a high-level business environment.
You have at least 5 years experience working with marketing and strategic planning, including with digital marketing and a multi-channel set-up. You have strong project management skills and can operate on both strategic and tactical levels.
YOUR RESPONSIBILITIES
In this role, you will be responsible for driving growth and brand positioning by planning specific projects in the marketing communication plan.
You will:
• Be responsible for writing specific parts of the Ingka commercial communication plan, as part of the overall IKEA Business Plan, together with other members of the planning team and across IKEA companies.
• Monitor major marketing campaigns and measure global IKEA content performance to ensure continual improvement
• Collaborate with the countries, enable unique and meaningful communication content and engaging consumer experience
• Provide subject matter support for country teams, keeping them informed about planned deliveries
• With Learning Developers, help create and share best practice, competence development tools and strong ways of working for country teams
This role is located in Malmö, Hubhult, and will report to the Commercial Communications Planning Manager.
TOGETHER AS A TEAM
The mission for Market Support is to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
QUESTIONS AND SUPPORT? LET'S CONNECT!
We look forward to receiving your application in English as soon as possible but please no later than 6 June 2021. Please note that we will be reviewing applications and interviewing on a continuous basis. Warmly welcome with your application!