Comms Planning & Performance Leader

WHO YOU ARE
You have a strong knowledge of using insights to formulate communication plans and experience leading various planning processes, related to communication. You know how to secure communication outcomes related to reaching business goals and how to analyse and influence the result.
You bring knowledge of how to leverage data science and analytics as well as communication performance measurement tools to perform analyses and gain actionable insights for business decision making and able to evaluate the communication initiatives.
You have a minimum of 5-7 years of working with Communication, Marketing, Strategic Planning or equivalent, for an international organisation and a significant external and internal communication experience. You possess strong project leading skills and are proactive, collaborative and displaying strong influencing skills in a multi-layer organisation.
Additionally, you have:
· Ability to set, track and manage communication outcomes across multiple channels and target audiences to help ensure goals are consistently met.
· Ability to identify and manage interdependencies between Communication and other disciplines
· Ability to understand, interpret and explain data to support continuous improvement across communication initiatives
· Ability to support and influence business leaders and colleagues with the business goals and co-workers in focus
A DAY IN YOUR LIFE WITH US
As the Comms Planning & Performance Leader at Ingka Centres, you will develop, lead and embed a proactive, insight-driven, audience-relevant, outcome-focused, integrated and agile approach to communication planning. You will support the development of the mid/long-term communication strategy for Ingka Centres and, as part of the Communication Operations Team, support the approach to integrated communication campaign planning and management, and project leadership as required.
You will develop, secure and embed an integrated communication measurement and performance approach and align with other domains and other parts of Ingka to ensure that Ingka Centres communication performance is connected within the relevant areas of the Value Creation goals.
Amongst other things you will:
· Help identify the key positioning initiatives that need strategic planning support to increase effectiveness and efficiency towards reaching Ingka Centres Value Creation Goals.
· Secure the development of competence in the area of strategic planning within team, as well as the tools to facilitate the process.
· Help ensure communications objectives, initiatives and performance are well understood within the Communication Domain, and by the Ingka Centres Management Team, other Ingka Centres domains, and by Meeting Places/markets.
· Continuously scout the communication industry (and other industries) for, and promote within the Communication team, best practice in communication planning, performance & measurement, and processes.
In this role you will be based Malmo, Sweden.
TOGETHER AS A TEAM
Together with IKEA Retail and Ingka Investments, Ingka Centres is part of Ingka Group.
As a long-term partner of IKEA, we share our vision, our culture and our values, while what makes our businesses different is the way we fulfil our vision. If the idea of IKEA is to create a better life at home, we work hard to create a better everyday life outside of the home by developing virtual and physical meeting places where people can meet shop and connect with their communities.
We have big plans for the future that involve expanding to new locations, opening smaller-scale concepts closer to the city centres, digitalization, and most of all, living up to shared sustainability goals. We’re constantly looking for energetic, purpose-led and creative people who’d like to join us on our journey to create meeting places around the world.
Sounds exciting? There’s a lot more to know about us! Take a look at our website, read our stories and try to imagine how you can be part of our team helping us reach our goals!
www.ingkacentres.com
This role belongs to Communication domain. The Purpose of our function is to build love and trust in our brands and our meeting places, with all the people we want to reach, in order to drive growth.
We encourage you to apply as soon as possible, though no later than 2022-08-01.