Communication & Campaign Manager to BMW Financial Services

We are now looking for a Communication & Campaign Manager to one of the world´s most leading manufacturers of cars and motorcycles – the BMW Group. Everyone who works within the BMW Group is proud to be able to deliver cars, motorcycles, financial services and customer experiences with the highest quality. Customers all over the world are proud to drive a BMW. Do you also want to be proud and at the same time deepen and share your knowledge about Marketing Automation and Data-Driven Customer Communication? This could be the role for you!

What awaits you?

As Communication & Campaign Manager, you will work on a strategic level with defining our customer communication and the steering and usage of our Marketing Automation tool NSP (Adobe Campaign). You will work with predictive modelling and A/B testing in order to orchestrate customer communication in our channels, Email, Print, SMS and App. Your counterparts will be the CRM & Marketing community in the Nordics as well as central teams. Following our overall objective of using our Marketing Automation system to implement lifecycle programs in order to generate incremental revenue, engender customer loyalty and reduce churn will be a great opportunity for the right person.

In this function your main responsibilities and tasks will be:

• Strategically define and develop the communications journey for the Nordics including channel strategy
• Optimize existing communication and workflows based on a "test and learn" approach. Identify and drive changes
• Follow-up on campaign performance and support regular reporting to improve performance and to inform investment decisions for local markets, brands and/or products
• Contribute to the best practice sharing forum to increase efficiency, consistency and effectiveness
• Provide guidance and hands on support to local marketing and CRM functions in campaign execution. Be the ´go to´ person for campaign operational questions on a Nordic level
• Develop a consistent measurement approach and deliver regular reporting to help improve performance and to inform investment decisions for local markets, brands and/or products
• Manage technical queries with suppliers
• Product Owner and Super User of Marketing Automation platform.
• Support BMW Financial Services integrated web content and Alphabet websites development
• Drive/participate in Nordic initiatives and projects such as harmonization of digital channels in the Nordic region

The position is part of the Business Development team. You will be based at our office in Sollentuna.

What should you bring along?

• You have a proven track record of well-developed Marketing and/or CRM combined with developed communication skills.
• You are business oriented combined with good creative skills and an energetic personality willing to do the extra mile without losing quality.
• You have a flexible mindset with the ability to work independently as well as with a team on multiple tasks.
• You have the ability to take your knowledge to provide advice tailored to the audience in an effective and efficient manner. You have the willingness and flexibility to travel.
• You have strong analytical skills, are structured/methodical, proactive self-starter with very good communication skills and with a solid commercial understanding.
• You need be fluent in written and verbal in English and one of the Nordic languages (Swedish, Danish, Finnish or Norwegian).

What does it mean to work for BMW Financial Services?

It takes a team with exceptional interpersonal skills and a can-do attitude to deliver great service. People who are always prepared to go the extra smile to find solutions that satisfy the needs of our customers and business. People who want to place themselves optimally to develop their capabilities. So if you enjoy a culture of open exchange and mutual trust, and you´d like to take on a fast-paced role within a highly motivated team, join us in driving the future of personalized financial services.

Further information

The position is located at BMW´s Nordic head office in Sollentuna / Silverdal. The premises are modern and include a lunch restaurant as well as access to a gym and daily workouts. As a BMW employee, everyone gets the opportunity to drive their own BMW or MINI on favorable terms. The positon is full-time, starting immediately or by other agreement.

Your application

Are you looking for an exciting challenge? Then join our team. In this recruitment process we cooperate with Jurek Marketing & Communication. We look forward receiving your application at www.jurek.se in either Swedish or English. For any questions please reach out to the responsible Recruitment Consultant Cajsa Malm cajsa.malm@jurek.se or Research Associate Ann-Sophie Sandberg ann-sophie.sandberg@jurek.se

We look forward to your application!