Communication Insight Analyst at Scania Communications

Communication Insight Analyst

Scania´s purpose is to drive the shift towards a sustainable transport system, creating a world of mobility that is better for business, society, and the environment. To this end, our corporation is undergoing a radical transformation, from being a global traditional heavy vehicle manufacturer to becoming a leading provider of complete sustainable transport solutions. Communication and digital technologies are one key element, among several, for a successful realization of the ongoing transformation.

Scania’s Communications Department operates globally towards several key stakeholders within internal, corporate, and marketing communication. We are now recruiting a goal-oriented and passionate colleague to our team at Brand & Marketing Intelligence and Planning.

What you will do

As a Communication Insight Analyst, you will be involved at an early stage in prioritized communication projects, define strategy and goals in order to measure impact, and guide towards more efficient and purposeful communication.

Based on insight, you will translate and present data and recommendations for decision-making. You will provide analytic insight and performance review within our digital communication channels. And by ensuring quality in data and creating relevant reports for continuous improvements.

Since this is a new function, you will, together with your colleagues, develop working methods and create frameworks for following up on engagement level and behavior in our digital communication channels. You will play an important role in our global organization, working closely with our IT department and providing your expertise to our different communication departments. You will also lead and participate in country-specific projects.

To succeed in this role, you need to:


• Be an experienced communications professional with an analytical mindset and a creative take, working with online communication and campaigns, from idea and strategy to carrying through and follow up.
• Be able to interpret communication assignments and how to convert them into online communication for different stakeholders, in different channels.
• Have expertise in collecting and analyzing data and actively seek solutions to optimize our communication to customers and other stakeholders.
• Have a good understanding of response metrics used to measure cost per lead - ROAS, web traffic sources, and lead conversion rate.
• Know how to drive growth and create value for online audiences.
• Having knowledge in SEO/SEM, UX design, Adobe Analytics, Emplify, Siteimprove as well as insights terminals provided by SoMe channels would be an advantage.
• Have experience working in international contexts that require communication skills in English (spoken and written)


• Have a university degree and at least 3 years of experience working with digital marketing.

What we have to offer

You will be part of a team that is the go-to place when it comes to communication insights. We work with both quantitative studies, dashboard analytics, and trend reporting. In addition to personal and professional development opportunities we offer onsite- and remote work and dynamic and inclusive work culture. Other benefits are an occupational pension, personnel car and if you live in Stockholm we offer direct bus service between Stockholm and Södertälje with Scania Job Express.

Further information

If you have any questions don’t hesitate to contact:

Henrik Håkansson, Head of Brand & Marketing Intelligence and Planning: (henrik.hakansson@scania.com).

Phone: +46 (0)70 086 35 67

Application

Your application shall include a personal letter and CV as well as copies of any relevant certificates. Please apply on March 27 at the latest.
A background check might be conducted for this position.

We look forward to your application!

#LI-Hybrid


Scania is a world-leading provider of transport solutions. Together with our partners and customers we are driving the shift towards a sustainable transport system. In 2020, we delivered 66,900 trucks, 5,200 buses as well as 11,000 industrial and marine power systems to our customers. Net sales totalled to over SEK 125 billion, of which over 20 percent were services-related. Founded in 1891, Scania now operates in more than 100 countries and employs some 50,000 people. Research and development are mainly concentrated in Sweden. Production takes place in Europe and Latin America with regional product centres in Africa, Asia and Eurasia. Scania is part of TRATON GROUP. For more information visit: www.scania.com.