Communications Channel Developer

At IKEA, we do things a little different. We think differently, act differently, and work differently as well. We like to break things. Like rules. And then make things. Like music-playing lamps. And beds disguised as sofas. Even plantballs that help us look after our planet. It’s all part of our vision - to create a better everyday life for the many. And it’s been keeping our co-workers going for allmost 80 years. By 2030, we hope to help millions more look forward to going home. Maybe you can help us? 

About the job 

The Communication team leads and enables impactful communication to strengthen the IKEA Brand by creating engagement, building trust, and empowering better business.  

The Communication Channel Developer leads the channel development across (and on behalf of) Inter IKEA Group. You will be responsible for developing a channel strategy to communicate the franchise offer, products, and services to relevant target groups, aligned with the communication direction and business and people priorities. You will make sure the channel landscape is fit for purpose and future-ready. You are also the bridge between communication colleagues, colleagues in the business, and various solution owners. 

You will work closely with the Communication Strategist, Communication Planner, Communication Developer, and Franchise Offer Communication Developer to ensure that all future directions and plans can be supported by a strong channel landscape and strategy.  

Among other things, this role is responsible for: 
Keeping the total identified channel landscape (both internal and external) together and secure that we have a relevant corporate communications landscape for the future, aligning planned and ongoing work with digital workplace and solution owners 
Acting as a strategic and tactical partner to one or more business unit(s) or other appointed stakeholders to define and enable their communication channel needs and goals 
Leading the implementation of channel and content strategies and priorities, including governance structure(s) 
Driving internal and external corporate communication channel projects to secure a 360-communication perspective, taking different stakeholder perspectives into account  
Managing corporate communication channels with clear ownership and optimised processes 
Setting up goals and KPIs that measure the success and relevance of published content 
Performing regular channels audits to assure quality 
Developing and capturing new channel ideas based on business needs, the needs of the publishers, and the target audience 
About you 

You have a passion for communication! As you lead, improve, and define channels to ensure channels fit their purpose and co-workers/stakeholders can access content the moment they need it, you should ideally have a deep interest in people across different cultures and demographics.  

You are also someone who has a genuine interest in building relationships, partnerships, and networks, inspired by the IKEA vision and direction with a strong interest in current and future digitalisation and communication trends.  

To be successful in this role, the following knowledge, skills and experiences would be valuable: 
Bachelor's degree in digital media, public relations, or communications 
3+ years of experience of working in a CMS platform 
Good English language skills with the ability to cater to non-native audiences  
In-depth experience in graphics, web advertising, web development, and user experience 
The ability to build trusting relationships and long-term partnerships with stakeholders at all levels.    
Creative thinker and problem solver, able to multitask and collaborate often 
Familiar with working in an agile format and fast-paced environment and ability to hit deadlines 
Must understand SEO best practices and proper implementation 


This role is full-time (40 hours per week) and based either in Delft, the Netherlands or Malmö, Sweden. This role sits in the Communication team and reports to the Communication Manager, Inter IKEA (with everyday functional leadership by the Communication Strategist).  

Interested? Submit your CV and motivation letter, in English, by 3-Sep-23. 

If you have any questions about the recruitment process, please reach out to recruiter Angelica Svensson at: angelica.svensson1@inter.ikea.com.