Communications Specialist/Press officer at H&M Marketing & Communication

Company Description


Are you interested in being part of our Marketing & Communications department for H&M, based in Stockholm? Do you have a strong passion for communication with a reactive and proactive mindset? Then you might be the person we are looking for in our Media Relations team!
With over 171,000 colleagues from different backgrounds across the world, H&M group is dedicated to creating the best experience for our people as well as our customers. We share a value-driven way of working, based on a fundamental respect for the individual. Our shared values help create an open, dynamic and down-to-earth company culture where anything is possible and you can truly belong, being truly yourself.
Marketing & Communications is a global function that consist of 450 employees at the Head Office in Stockholm. We support all 75 markets around the world. The department has the responsibility to build the H&M brand, internally and externally: specifically, when it comes to brand awareness, attraction and loyalty. The department constantly drives change making sure that H&M’s communication is customer oriented, relevant, and aligned with our brand DNA.

Job Description


As a Communications Specialist/Press officer you will contribute to strengthen, develop and protect the H&M brand in a trustworthy way. You will collaborate with internal teams and stakeholders to ensure a consistent communication strategy and messages as well as developing relationships with relevant key media and other stakeholders. It is essential to work proactively with other functions for press events, producing press releases, messages and relevant news stories to specific target groups. You are able to work reactively to identify potential and active crisis situations while working closely with local teams. You will report to the Global Head of Media Relations.
Your main responsibilities include, but are not limited to:
Strategically plan, support and lead proactive and reactive communication
Produce press releases, messages and pitch relevant news and stories to media
Arrange press events in collaboration with other functions
Be part of the 24/7 press duty rota and act as a spokesperson when needed
Prepare, support and train spokespeople before interviews, at press events or other relevant forums
Support local and regional communications teams with proactive and reactive communication
Follow up and evaluation





Qualifications


We believe that you are an open-minded and a humble team player with a lot of ambition. You seek opportunities to learn and develop and you are used to working with tight deadlines in fast-paced environments. We also see that you have the ability to collaborate with different stakeholders, while at the same time being self-driven. You have a “growth mindset”, love to succeed and is motivated by challenging goals and find new solutions to complex situations.
In order to be a successful Communications Specialist/Press officer, we also think that you have/are:
Formal higher education within Communications, Journalism and/or Marketing (or equivalent)
Extended experience working with media relations, as a journalist or at a PR agency
Experience from working with communication in a global company
Experience in crisis communications
Fluent in English, spoken and written
Strong accuracy, attention to detail and planning skills
Result-oriented with an ability to communicate a vision and strategy, prioritize and take decisions.
Constantly want to improve, have analytical skills and the ability to know what makes a difference to build trust
Communicative with a passion for the written language and the capability to simplify complexity





Additional Information


Does this sound like you? Please upload your CV (English) as soon as possible but at the latest 28th of November. Due to GDPR, we only accept applications through our career page. This is a full-time, permanent position, based at Marketing & Communication at the H&M Head Office in Stockholm. Start date as soon as possible.
We look forward to receiving your application!
We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences, and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.