Consumer Data Specialist - Volvo Cars EMEA

Who are we?
Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them.
Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.

Team Martech EMEA
Europe, Middle East and Africa (EMEA) is the unit within Volvo Car Group that is responsible for all commercial activities in the EMEA markets, through our National Sales Companies, Importers and Retail Partners. 
Volvo Cars is undertaking a deep digital transformation. We are investing in new platforms with the ambition to drive our digital marketing and CX agenda. As part of this strategy we have recently created Team Martech EMEA: a team of about 10 CRM and marketing technology experts who deliver coaching, training and innovation on our Salesforce marketing stack to deliver personalized direct consumer communications in email, mobile, social and paid channels.

What you’ll do
In this role, you will be responsible to optimize the collection, segmentation and quality of the consumer data for EMEA. Consumer data is a critical asset for Volvo Cars and we need someone to ensure we manage it in the best possible way. The complexity of our customer journey as well as the multiple systems and stakeholders involved make our data landscape rather fragmented. Your job will be to master that complexity and leverage the customer and business benefits. While you will focus primarily on CRM data (eg. customer personal information) for the purpose of email and mobile marketing you will also drive the usage of first party data in paid channels.

Primary tasks
•    Generate complex segmentation to target specific consumer groups in direct and paid digital channels
•    Understand, analyse and influence the VCC data landscape, data flows, data logic and metadata
•    Identified possible data quality issues and drive the enrichment of our current database
•    Place requirements with the technical teams and provide support to deliver a new solution
•    Support EMEA markets and Martech specialists with data-related requests
•    Develop strategies and tactics optimizing first party data usage, advanced analytics and data modeling 
•    Support the production of training materials in different formats to feed the Academy
•    Understand the broader Martech eco-system and act as an evangelist in the EMEA marketing community

Location
EMEA operates from Volvo Cars headquarter in Gothenburg, Sweden. It is therefore the preferred location for the ideal candidate. Alternative locations in Europe can be discussed.

Do you fit the profile?
We are looking for you who have both passion for and proven expertise in consumer / CRM data segmentation in Salesforce Marketing Cloud (preferred). The ideal candidate will have a tech/data background and a business sense to coach and train EMEA markets. Your technical capabilities will be key to success in this job. 

You also have:
•    A Bachelor's degree in IT or equivalent relevant areas
•    An experience with consumer data governance 
•    A hands-on experience with consumer data segmentation for marketing automations (preferably in Salesforce)
•    Familiarity with advanced analytics, machine learning and predictive data models
•    A good understanding of GDPR and privacy regulations in general
•    An understanding of adtech, DMP and paid digital marketing
•    Knowledge of SQL. Hands-on experience with Salesforce and Tableau is a plus.
•    English fluency. It will be your daily working language.

Who you are
Your personality is key. We are looking for you who are a team player, eager to learn and help others grow. You are passionate about data and technology. You are analytical, curious, easy to work with and are a true team player every day. Working in an ever-changing environment is never a problem and you know how to stay cool under pressure. You have a strong ability to easily explain complex solutions to non-technical stakeholders, present with passion and clarity and demonstrate a genuine customer service mindset – this will be key to success in this role!

Sounds like you?