Consumer Insights Lead to Samsung

We are currently looking for a Consumer Insights Lead to an exciting opportunity with our client Samsung! This is a consultancy opportunity starting in as soon as possible with a 6 months contract and a great possibility for an extension.

About the company:

Samsung is one of the largest IT-companies in the world within consumer electronics, a digital leader with operations in many industries and countries. Everything they do is driven by a passion for excellence—and commitment to develop the best products and services on the market. In today´s fast-paced global economy, change is constant, and innovation is critical to a company´s survival. For the past 70 years Samsung has set its sights on the future, anticipating market needs and demands to steer the company toward long-term success.

About the role:

The Consumer Insight Lead sits in the Corporate Marketing team, but has the pleasure of interacting with all divisions in the company! The Corporate Marketing team works to ensure that the Samsung brand is represented in the correct manner, and that we drive the brand forward in a data-driven and synchronised manner. There you would come to play, because to know how to drive we need insights! Insights are they foundation of our decisions and plans, and your job will be to ensure we have the insights we need to continue delivering an exceptional brand and marketing performance.

As a Consumer Insights Lead you live and breath insights. Your job on a day to day basis is to support local business and internal stakeholders with both ad-hoc and more deep-dive research and analysis. Together with stakeholders you work to identify weaknesses and knowledge gaps to drive more consumer-centric approaches, you structure the work, suggest the best approach, lead the analysis and deliver insights. You also liaise with the European CMI organisation to leverage learnings and insights from other Samsung markets, and you work with our agencies both locally and abroad. Your mission is to ensure we always at all points have a solid insights base to stand on, and you will ensure projects and requests get delivered in time and to a high standard.

Responsibilities:

Taking the lead on a range of insight projects, supporting the overall team delivery. Responsible for delivering in to the Nordic CMI strategy from insights gap discovery, planning of projects to implementation and insight analysis including presenting back findings to the organisation. Represent Voice of Consumer and drive insight based action and performance for divsions and product teams. Deliver timely, qualitative and actionable insights and analysis.

• Strategic analysis and market insight development and presentation
• Write briefs, assign projects to vendors and deliver research projects
• Support Nordic divisions and local markets to guide and drive insight based planning, where to win and how.
• Drive dissemination of data and engagement. (insight + "so what")
• Management of continuous market intelligence and insight reporting (for local and European purposes such as brand tracking, campaign &concept testing, NPS, trends, GFK flash reports).
• Ad-hoc research project management.
• Track important KPIs both for brand and division projects

Your profile:

Samsung is a dynamic company in a fast moving industry, there are many opportunities to grow and develop! In order to enjoy working with us you must be a person who appreciates tempo, change and to take own initiatives.

• Degree in Marketing & Communications. Academic background or other higher education
• Extensive quantitative and qualitative research background/experience
• 5+ years professional experience of working with delivering insights projects
• Strong analytical skills with experience of translation data into intuitive reports through visualisation and story-telling
• Ability to translate insights into actionable plans
• Strong reporting experience
• Excellent communication skills (both verbal and written)
• Experience of working within a large matrix organisation.
• Enthusiastic and positive
• Ability to work within a fast paced and changing business landscape
• Creative and flexible approach to working
• A self-starter with a proactive approach
• Ability to work independently and as part of a team
• Able to work to strict deadlines

 

If you are up for the challenge and reckon that this position fits your profile, we would like to hear from you. Apply today, as we are reviewing applications ongoingly and the position might be filled before the application deadline.