Consumer Segmentation Analyst to Polestar, Gothenburg

We are looking for our next star to join our CRM Marketing team in Gothenburg, Sweden. As a Consumer Segmentation Analyst you will play an important role in the development of CRM Marketing Automation and developing our global consumer communication.
You’re a team player, someone who genuinely enjoys collaboration and working with others. You embrace change, and if your timings or scope of work need adjustment, it’s not a problem.

Profile
• This role is hands on – performing the job in Salesforce and Salesforce Marketing cloud
• Data driven and highly analytical
• Experience from Salesforce Service cloud/ Sales cloud and Salesforce Marketing cloud, Datorama, DMP and Excel
• We see that you are process-focused, with an eye for detail and a good technical understanding.
• You have a solid understanding of market activities, you can multi-task, and you’re hands-on.
• A team player, someone who genuinely enjoys collaboration and working with others.
Experience
• SQL –query to retrieve data for reporting and segmenting
• Experience using analytical tools, such as SAS, SPSS, R or similar

Responsibilities
• Support Polestar markets with detailed data requests and segmentation
• Support Polestar customer support team with data requests
• Establish core CRM reports using Salesforce data
• Create segments.
• Build data extension in Salesforce Marketing Cloud
• Able to provide analytics and performance to ensure all sales and marketing activities are trackable and measurable.
• Ability to take the lead in optimizing campaign quality and suggesting technical enhancements to improve performance.
• Analyse consumer lifecycle, lifetime value and continuously analyse consumer behaviour
• Design, specify and produce reports and dashboards to track and follow up on consumer behaviour / segments.
• Combining data from different sources, e.g. internal CRM system and Google Analytics, to improve understanding of the consumer.
• Advise on statistical test design to maximize likelihood of significance and validity of results
• Define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously
• Work closely with CRM Manager & Marketing Cloud Owner to e.g. examine customer segments, perform churn analysis, evaluate effect of different campaigns, etc.
• Develop and present new insights and recommendations to enhance existing CRM initiatives
• Maintain a direct relationship with the CX insights & analytics department to stay up to date on consumer models.
• Support the CRM team with reports and analysis.

How to Apply and Connect

Is this you? Do not wait with your application! We will start the recruitment process immediately.

We welcome your application with CV and cover letter until 2020-09-20.

For further information, please contact Helene Hagman, 46 708-20 47 04, helene.hagman@jerrie.se

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Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Polestar aims to bring driving pleasure into a new era with an all-electric product offering of progressive performance cars that are designed and engineered without compromise. This will be combined with a hassle-free ownership and premium services, where all interactions and orders can be performed online.