Content & Paid Acquisition Manager

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Are you ready to take your career to new heights? Join our vibrant Nordic Marketing team at Axo, a pioneering force in the broker Industry.  Our vibrant brands – Axolaina, Axo Finans, LendMe, and Uscore – are driven by a commitment to deliver unparalleled user experiences. Our commitment to innovation, creativity, and relentless growth is at the core of everything we do. We're not just shaping the future; we're creating exceptional user experiences that will redefine an entire industry.

As a Content & Paid Acquisition Manager, you're not just a part of our team; you're at the forefront of our journey. You have a unique opportunity to make a profound impact on our success.

What You'll Do:

Content Mastery: Develop and implement content strategies focused on On-Page SEO and Email Marketing to attract and convert target audiences into loyal members and leads.

Campaign Leadership: Design, launch, and manage successful paid campaigns on platforms like Google Ads and Facebook Ads to drive member acquisition and lead generation.

Performance Tuning: Continuously optimize campaign performance through adjustments in bidding, targeting, and creatives.

Insightful A/B Testing: Conduct A/B tests on ad creatives, landing pages, and targeting approaches to inform data-driven marketing strategies across channels.

Collaborative Content Creation: Partner with marketing automation specialists to craft compelling email content that inspires action.

Strategic Paid Channels: Develop and execute paid channel strategies, including PPC, display, and social media, to attract high-quality traffic in line with business objectives.


You'll report directly to the Group CMO, ensuring your achievements are consistently recognized and celebrated.

Requirements
To thrive as Axo's Content & Paid Acquisition Manager, please see the following qualifications:

Content Strategy Expertise: The ideal candidate will have a demonstrated history of creating and implementing successful content strategies.

Paid Channel Mastery: Prospective candidates should excel in developing and managing paid channel strategies across PPC, display, social media, and sponsored content, targeting traffic that aligns with business goals.

Outcome-Oriented: A focus on measurable results is essential; the successful candidate will be dedicated to meeting or exceeding KPIs and business objectives, continually seeking optimization.

Collaborative Communication: Strong teamwork skills are vital, particularly in partnering with marketing automation specialists, our Nordic SEO Lead, and cross-functional teams. The candidate must be adept at crafting actionable email content and articulating email strategy effectively.

Adaptive Tech Skills: Given the ever-evolving digital marketing sphere, a willingness to adapt and upskill—especially in the area of emerging AI technologies—is critical for sustained success.

Execution-Focused: The candidate must be a proactive "doer," capable of independently bringing strategies to completion while meeting or exceeding established targets.


Why Axo Group
Join us in our buzzing Helsinki hub, situated in the heart of the city, and relish the opportunity for occasional travel to our other Nordic offices in Oslo, Copenhagen, and Stockholm. We offer not just a competitive salary and comprehensive healthcare, but also a great pension plan and a well-stocked fridge to keep you fueled. Come be part of a workplace that values creativity, flexibility, and well-being.

Ready to embark on a transformative journey with a team of exceptional marketers across the Nordic region? Join us in redefining the future of Fintech, together. 🚀

Got Questions? Contact our Talent Acquisition Manager, Malin Indal, at mai@axogroup.com, or reach out to CMO Martin Trasmundi at mat@axogroup.com. For instant assistance, use the chat box in the lower right corner.