Content & Campaign Manager

In the role as Content & Campaign Manager you will be at the heart of the action building a strong brand to establish Extenda Retail as the leading provider of retail software on the global market. You’ll get the opportunity to build and implement a social media strategy for the company with main focus on Linkedin. Together with the support of passionate and positive colleagues within the marketing team you will get to test new ideas and leverage your creativity through marketing campaigns.
Your mission is to manage our activities on social media, create content and champion our marketing automation. As this is a new role within our company, you will also get the opportunity to develop our content creation and campaign management from scratch by setting objectives and building campaign workflows. You will have a strategic focus and optimize our content production with a commercial focus aiming to drive lead generation and create brand awareness.
This is a unique opportunity to build campaigns, create content and leverage your creativity as you pave the way for new business opportunities. Does it sound interesting? Then, we would love to get in touch with you!
Responsibilities of the role:
Copywriting and content creation (articles, pressreleases, white papers)
Develop social media strategy
Creating various texts (for presentations, videos, website etc)
Work on account based marketing programs together with the wider team
Build campaign workflows & marketing automation with the right content asset at the time through the right channels (with support from digital team)
Work strategic and smart to optimize content production and focus on what brings the company closer to lead generation and brand awareness goals

What will your first 3-6 months look like?
Working in the marketing department at Extenda Retail is a great opportunity for a content and social media lover who gets excited by the opportunity to build something of their own. We are a positive crowd with innovation at focus! We care about each other and believe that teamwork is the back bone to success. Flexibility and the possibility to a hybrid workplace is one of the perks with joining this international team who currently locate in Stockholm, Gothenburg and Waardenburg.
Skills & Experience
English + one nordic/european language
Salesforce / pardot (CRM/marketing automation)
Project Management
Social media management
Linkedin strategy
Copywriting
Content creation
Marketing automation
Project management

Nice to have
Account Based Marketing
Facebook & Instagram strategy
Salesforce & Pardot

Furthermore, you have good collaboration skills and build and develop relationships with both colleagues and external stakeholders. Since this role will offer a great variety in the work, it is also important that you have the ability to structure your work and prioritize tasks to drive the work forward. We also value that you take great ownership of your tasks, display strong accountability and build strong networks both internally and externally. You are also a good ambassador for Extenda Retail retail and live our values which are based on trust, innovation and care. All in all you are a proactive marketing professional that exceeds expectations by taking your own initiatives who acts with the company’s strategy in mind.
Location
In Sweden, preferably in of our offices based in Stockholm and Gothenburg, or in Norway, where we have offices in Tønsberg and Oslo.
About the company
Extenda Retail is a global software company focusing on retail technology. We are proud of our extensive client base of leading retailers spanning 35+ countries and counting. We are owned by an American private equity firm, STG Partners, based in Silicon Valley. We have a market-leading position within the Nordic region as 90% of all the transactions within grocery and convenience run through our systems.
Extenda Retail is a value-based company and our success is built on trust gained from our customers. We work with professionalism in combination with an efficient organisation where we focus on learning, collaboration and development. We have been praised for our value-adding culture and appointed as one of Sweden’s 10 most attractive employers among young professionals by Karriärföretagen. The team at Extenda Retail consist of 600 dedicated and innovative retail experts based in Sweden, Norway and our nearshore teams in Eastern Europe.