Content Communication Leader

The world is changing and the IKEA business is changing with it. For IKEA though, one thing will always remain the same ─ our vision to create a better everyday life for the many people.

We will strengthen and develop competences in order to meet the needs and dreams of the many people around the world and to be accessible, wherever and whenever they wish to meet IKEA.

About Inter IKEA Systems and Core Business Franchise
Inter IKEA Systems B.V. is the franchisor and the owner of the IKEA Concept, including the IKEA trademarks.

In Core Business Franchise we are responsible for the IKEA strategic framework and keeping it together through an IKEA Concept which is updated, relevant, implemented and followed-up together with all IKEA trademark users.

IKEA Retail Experience has the assignment to secure a successful, consistent, and relevant IKEA experience across all customer meeting points that are developed together with Core Business Range & Supply and all IKEA franchisees in order to create a common and unique IKEA way to engage our customers and offer them relevant services. It is an exciting time as IKEA transforms from a single channel to multichannel retailer.

In these exciting times, we are now looking for a Content Communication Leader to join our Top domain product team. The assignment of the product team is to secure a strong IKEA Top domain that truly presents and represents IKEA as a company, where all IKEA non-retail websites are consolidated in order to strengthen the domain IKEA.com and utilize the SEO strengths of a common domain, increasing traffic to the retail websites. The Top domain is a media hub for Home Furnishing contents where we test and try new formats together with different stakeholders across IKEA in order to develop and secure better content to reach more of the many people here and now but also in the future.

As Content Communication Leader you will:
Lead, support and inspire the team of content editors responsible for the daily operation of IKEA.com, as well as lead the co-creation of the future vision for IKEA.com
Play an active role in the IKEA Top domain product team where you will lead and contribute to the vision of the IKEA Top domain and secure a relevant and consistent content and messaging across IKEA.com
Coordinate, execute and follow-up local A/B testing
Be overall responsible for reviewing content assets, advice on improvements and feed back into relevant key stakeholders across IKEA.
Continuously work with and organize digital content assets based on received plans.
Play an active part in continuously optimizing content, ensuring a good and efficient editorial process, and contribute to the development with insights, recommendations and solutions in the area of content.
Actively co-operate with key stakeholders within Core Business Franchise and across IKEA as a whole to collaborate, test and evaluate new formats of content.
Based on commercial and identified adaptations, support and lead the creation of new content when necessary.


Does this sound like your next challenge? We welcome your application!

It is a full time position (40h/week). Travels may be required in the future. The position is located in Malmö, Sweden. Please send your application – CV and letter of motivation – in English by 24 February 2021. We will assess and interview candidates continuously as the applications come in.