Content Creator to H&M Brand Development

Company Description
We want to make it possible for everyone to look, feel and do good. We take pride in our history of making fashion accessible to everyone and our ambition is to always offer fashion and quality at a great price in a sustainable way.
Do you want to join H&M on a journey to develop our brand for the future? At H&M, we believe that a strong brand is a prerequisite for a healthy business. H&M Brand Development is a global function with the mission to build brand value that grows the business. We set and drive a holistic brand- and creative strategy and build an inspiring brand experience across all touchpoints and every interaction with consumers around the world. We create and steer brand building marketing. We set the frame and orchestrate the global marketing budget and brand calendar. We support the business with frameworks and tools to empower the regions and business units to grow our customer base.


Job Description
As Content Creator you will be responsible for creating compelling content for social media, more specifically Instagram, to effectively reach our target audience. By understanding and determining the customer's needs and behaviors, you will translate insights into engaging content ideas.

Your responsibilities also include, but are not limited to:
Schedule and publish social media posts in global organic channels
Create new and edit existing content that’s optimized for Instagram
Create online content like social media posts and editorial content that will help us reach our target audience.
Craft engaging content together with other creative roles.
Be up to date and adherent to brand and visual guidelines of H&M
Measure the success of your content together with other specialists.



Qualifications
To be successful in this role we believe you are a social media native with a clear understanding of various digital marketing channels, always keeping up to date with market trends and relevant data within the social media landscape. You know how to adapt content for multiple channels to make sure the content reaches the right audience and with correct formats, always able to keep a consistent tonality and a good sense of branding.
We see that you have:
Experience of working in a similar role and big interest in the world of fashion.
Experience from working with creative tools such as Sprinklr & Adobe Creative Suite. Bonus to have worked with a digital advertising platform like Smartly.
Excellent writing and/or editing skills.
Knowledge of how to optimize writing for SEO.



Additional Information
This is a full-time permanent position, starting as soon as possible and is based on-site in our Head Offices in Stockholm.
If you feel that your experience, skills and ambitions are right for this role, please send your CV in English (no cover letter) latest the 20 of October. Due to GDPR we only accept applications through our career page.
We look forward to receiving your application!
H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.