Content Designer - Belfast, Amsterdam, Gothenburg

Become a part of transforming Europe’s leading Ferry Company

Stena Line is in an exciting period of change, when it comes to digitalisation and truly being an innovative forward-thinking company. Step by step, we are transforming the shipping industry moving towards achieving our vision - Connecting Europe for a sustainable future. At Stena Line, we are like family and friends to each other. We work hard together to solve problems and make a difference because we know that challenges make us grow. The journey starts with us!

An opportunity has arisen for a Content Designer to join our small in-house creative team. The purpose of this role is to create, design and produce intriguing digital content and creative assets for all touchpoints in our customer journey. It’s all about being customer centric, creating content to meet our customers’ needs and enhance the customer experience as well as meeting organisational goals. It will be your mission to think holistically through the customer journey to develop strategic content solutions. As Content Designer you will work with multiple formats and successfully contribute to a wide variety of content platforms. You will work cross-functionally to help create the perfect customer experience. 

Some of your key responsibilities:  


• Responsible for translating marketing objectives into clear creative strategies and ideas  
• Responsible for the planning, design and production (from concept to completion) of a wide range of high-quality content assets for the customer journey and reasons for travel  
• Responsible for in-house video creation and product photography from storyboarding through to final output 
• Responsible for researching, brainstorming and collaboration initiatives with the Content team as well with as other teams for new ideas and content strategies 
• Using data, insights and research to identify opportunities for content creation and content optimization 
• Monitoring and analysing key performance indicators to continually optimize content 
• Leading creative workshops.  Act as thought leader on the latest design trends and thinking and share that knowledge with stakeholders 
• Articulately and persuasively present content solutions to key stakeholders 
• Be meticulous in contributing to a clean content management system 
• Work cross-functionally to help create the perfect user experience and ensure alignment with Group Travel aims  
• Contribute to the broader success of the Creative team by playing a creative mentoring and coaching role to other team members and those in other functional teams   

What you will experience 

At Stena Line, we believe everything is connected. By bringing people and goods together, we enable businesses and societies to grow. As a company, we are on an exciting journey driven by technology and new digital habits, developing our business to create outcomes that matter to our customers. 

Who you are 

At Stena Line your personality matters as much as how good you are at what you do. We believe that you have a strong creative flair and story-telling spirit, with plenty of imagination and an ability to brainstorm great original content ideas. With an exceptional eye for detail, you have the ability to develop content that is on-brand and provokes engagement.  A true passion for digital, interaction and customer journey design is a must! You also have excellent communication skills and know how to interpret as well as negotiate briefs and present solutions to stakeholders. You are highly organised with a great ability to prioritise and meet deadlines. We believe collaboration makes us stronger, so you need to be a true team player at heart, always open to share your knowledge and coach your colleagues in your area of expertise. 

 The must-haves:   


• Relevant experience in digital asset design across a wide range of applications and formats. An up-to-date portfolio with design examples across multiple media formats is required 
• A qualification in Graphic Design, Visual Arts or Visual Communications, or similar is essential  
• Understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing  
• Proficiency in Adobe Creative Cloud suite applications to create still images and motion-based design  
• Experience in product-based photography is required  
• High proficiency and skill in creating video content.  Experienced with video editing tools as well as concepts such as colour correction, colour grading and audio editing  
• Experience working with/designing for content management systems  
• Deep understanding of how digital solutions can improve customer experiences  
• Fluency in spoken and written English is essential 

Interested?  

This is a full-time, permanent position based in either Gothenburg, Belfast or Amsterdam within our Group Travel Organisation. To apply, please register your profile and send in your application in English as soon as possible but no later than 1st April, 2022. Please note that due to GDPR we do not accept applications via e-mail or postal service. We have collective bargaining agreements with Unionen, among others, who you can contact for more information. 

If you have any questions regarding the position you are welcome to contact Orla Noonan, Group Creative & Content Manager at orla.noonan@stenaline.com or about the recruitment process you are welcome to contact TJ Munna, Talent Acquisition Partner, toni-jayne.munna@stenaline.com  

Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment.  

About Stena Line 

As the leader of sustainable shipping, Stena Line has Europe’s most comprehensive route network focusing on transportation of both passengers and freight. We have over 4300 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company. As a company, we are on an exciting journey driven by technology and new digital habits, developing our business to create outcomes that matter to our customers. The journey starts with us. 

We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.