Content & Digital Specialist

The Global Electrolux Talent Program presents:
The Global Electrolux Talent Program is a proactive initiative that brings together young talent from various functions and global offices within Electrolux. This programme is for those who are interested in a global, hands-on experience in an intercultural environment.
Content & Digital Specialist, Wine Appliances - Stockholm, Sweden
At the Wine Appliances team, wine is at the heart of everything we do - it's a passion we share with all wine lovers and that governs the creation of our (1) products - creating the ideal conditions for storing wines so they can be enjoyed at their best, as intended by the winemaker - and (2) services - exclusive set of experiences, perks and a community that allows wine lovers to enrich their wine-fulfilling journey.
We are a small but agile team working globally to support our three main brands Vintec, Electrolux and AEG. The focus of this role is on our specialty premium brand, Vintec, through which we provide the widest and most complete range of products, services and experiences, including our dedicated loyalty program called Vintec Club.
As a Wine Appliances Digital & Content Specialist, you will be responsible for supporting content production and coordination for Vintec Club. You will develop an in-depth understanding of wine and the industry, connecting and building relationships with experts from around the world, and creating content relevant to our global network of wine lovers.
Learn more about Vintec (Vintec.com) and Vintec Club (vintecclub.com).
A normal day at work:
• Review, plan and manage the editorial pipeline of content
• Review articles, source images, create captions, crosslinks, SEO and manage publishing
• Produce content (written, images, infographics, short videos, etc) for ongoing communication on selected channels (including social)
• Support communication and reach enhancement of existing content (continuously explore options to improve reach)
• Manage relationships with wine experts, sommeliers and partners
• Support plan and create marketing campaigns (targeting, positioning, goals, communication, channels)
• Collect and evaluate data to improve content production and reach (quality, quantity, and targeting), provide recommendations to optimize.
Who are you:
Above all, you have an intense drive, willingness to learn and a constant improvement mindset.
• Agile – You are proactive, a fast thinker and can quickly pick up and process new information.
• Resourceful – "I don't know" is always followed by "but I will find out". You will go after the information or lack of knowledge using all available resources, including the internet, colleagues, networks, etc.
• Growth – You want to explore new ideas and improve your work performance – learn and develop your abilities and skills.
• Analytical – You can process information in a systematic way, analyze data and create recommendations.
• Team player – You are committed to delivering your tasks and supporting the team. We are a small team and we help each other.
• Collaboration – You ask and you listen. Your skills are enhanced when paired with those of your teammates.
• Passion – You have a passion for wine and are willing to learn more every day. You don't have to be knowledgeable about wine. We will make sure you get started and learn about it as you go along.
The service requires:
• University degree in marketing, communication, writing or similar.
• Excellent English, both in speech and writing, with previous experience of writing.
• Interest in the wine and beverage industry
• A well-balanced set of leisure activities that may include international experience, previous work experience or other engagements and achievements that demonstrate drive, ambition and passion
• A willingness to develop and grow within the team
• Up to 2 years of work experience
• Knowledge of Photoshop is a plus
• Understanding Google Analytics, Facebook Manager, Content Management System (any) is a plus
• Previous experience of working with content production, writing, social media and blogs is a big plus
• Knowledge of the Spanish language is a plus
What will you learn:
• Create, organize, and maintain an editorial pipeline
• Develop knowledge of all wine-related topics from serving, storage, collection to wine consumption
• Build relationships with wine experts, writers and sommeliers
• Digital marketing (from channel management to advertising)
• Create and place content for different audiences
• Challenge and improve important soft skills and apply them in daily work
• Work in a global and multicultural team both virtually and physically
What you get out of the program
• Learning experience within 14 months
• Gross salary SEK 25,000
• Vacation days and other business benefits
• Mobile phone and laptop
• Visa costs and process
• Redistribution support: local registration processes