Content Manager

The Opportunity
Following the fantastic success of our launch in Sweden, we're strengthening our local Brand & Marketing team. This is an exciting opportunity to be part of our expansion in Sweden - plus you'll be working as part of an established global team where it's our mission to "make the world a better place for pet parents!"
In this role you will be responsible for our content plan, and you'll own our content across our local social media channels (paid, owned, shared and organic) and our ManyPets.se website. You'll plan and produce content that attracts, engages, and motivates customer to consider our brand and coordinate the content over multiple touchpoints. You'll also be hands-on in creating copy and content yourself, while helping others to understand our tone of voice and global brand guidelines.
As we're a regulated industry, you'll need to be comfortable switching between making sure we're being compliant and creating engaging and emotional connections with our customers and people. This role will suit someone who is used to working in a fast-moving, entrepreneurial environment as change is constant!
Your Focus
Defining and managing our Swedish content plan and producing compelling content - in collaboration with the wider Brand and Marketing team, external agencies, and partners.
Partnering with Brand & Marketing and our Engineering squads to ensuring content, SEO optimisation is joined-up and we can execute an effective content marketing plan.
Creating eye-catching content by combining a clear message (or "call to action") with engaging visual images and illustrations.
Writing and editing our content and communication, supporting others in the wider business with editing and reviewing as necessary.
Aligning with our internal stakeholders and external agencies to ensure everything we share is on-brand and consistent across all touchpoints.
Upskilling and helping others learn from your expertise and how to communicate in our tone of voice.
Analysing competitor content, messaging, and distribution tactics - sharing your recommendations and any risks we need to be aware of.
Identifying target audiences and their key demographics, interests, and online behaviour.
Proactively keeping on top of trends in content, so we understand how we can innovate our approach and engage new customers - plus keep high retention for our existing customers.
Identifying last-minute, real-time marketing opportunities.
Supporting the global Brand & Marketing team with other ad-hoc projects, such as events.

What Leads to Success
Here are a few of the skills we are looking for in this position. Don’t worry if you don’t tick every box as it’s important for us to support you in your role and help you to develop along the way:
You live and breathe social media marketing and content - you Instinctively understand what makes consumers convert into customers.
You are tech-savvy and understand the detail and technology behind social media channel optimisation.
You're led by data and you're comfortable decisions based on the Insight It gives you.
You embrace a start-up environment where a pragmatic, and sometimes ‘scrappy’, approach is required rather than a perfectionist approach.
Your colleagues say that you take the initiative without too much support.
Quality is second nature to you - you take pride in attention to detail.
You build collaborative relationships across the business - you make change happen by working well with others.
You're curious and want to learn (and share this knowledge with your team.)

What's Important
You'll already have some experience from within a social media, content, editorial or marketing role.
You have experience in planning and create engaging content for a business like ours.
You'll be fluent in both English and Swedish - written and verbal.
You have connections and can easily source photography and illustrations to accompany written content.
Ideally, you'll have experience of a start-up or scale-up environment like ours.

About Us
Bought By Many and ManyPets are making the world a better place for pet parents. Award-winning innovative technology and exceptional customer service are at the heart of our offer: we now rank 30th on the Tech Track 100 (2020) and we won the Insurance Choice Awards (2020) for both Best Pet Insurance Provider and Innovation of the Year.
We’re proud to be driving unprecedented change in insurance and have doubled our revenues annually for the last 4 years with more ambitious growth still to come. Our latest Series D funding round was $350m which values us at $2bn. All this was made possible by the hard work from our incredible colleagues around the world; and we’re excited to embark on the next stage in our journey.
Our Culture
Our company is fast-paced, respectful, fun-loving and (most importantly) passionate about pets and their well-being. We think big and we can only do that if we have a wonderful array of different people with different lived experiences and backgrounds, bringing their whole self to work every day. Throughout the business, you will meet people who think differently, aim for impact, and love to try new things.
Working Environment
Our physical offices are modern, bright and open - with plenty of treats and great facilities. We provide practical support coupled with best-In-breed kit for homeworking. Since the pandemic, we have been working remotely and as such we'll need you to have a reliable internet connection with a minimum download speed of 50 Mbps and at least 10 Mbps upload speed. If you have any questions or concerns about this, please get in touch with us.