Content Marketing Specialist

About Axis Communications
Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network.

Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 2,100 dedicated employees in more than 50 countries around the world, supported by a global network of over 80,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS.

For more information about Axis, please visit our website www.axis.com .

Reference number: 1844 In order to further strengthen our Digital Communications Team, we are looking for a Content Marketing Specialist.

WHAT WILL YOU DO? As a Content Marketing Specialist you will be responsible for planning, coordinating and implementing various content marketing activities towards both end-users and partners. You will also be responsible for the coordination, creation and follow up of our e-news and other marketing activities. Your main responsibilities are:

Editorial planning and coordination of our e-news Develop customer-focused compelling and engaging content for email marketing & digital channels Repurpose our existing content to target different audiences by email, social media, blog, etc Translate business objectives and tailor content to specific media channels, audience and business objectives Be part of developing, organizing, executing and maintaining our corporate content strategy & plan to engage stakeholders, build relationships and drive awareness, thought leadership and demand for our products, services, solutions and events Incorporate SEO best practices into content development Measure content performance and use insights to optimize & increase conversion Ensure all content is consistent with and supports the overall brand strategy and identity Be an arbiter of the finest grammar, messaging, writing and style in English You will collaborate with cross-functional teams to translate business objectives and customer needs into comprehensive content strategies that bring to bear traditional, digital and social media from development to distribution and promotion
You have a central role in our digital marketing & communications team and will work closely to our Global & Regional Marketing Teams. You report to the Director of Communications. WHO ARE LOOKING FOR? You are a passionate communicator and copywriter who will enjoy telling our story in a compelling and customer focused way. You revel in creating relevant and engaging content for any given target group. It is important that you are able to multitask and have a structured way in how you plan your work. As a person you are positive and open minded team player. Flexibility and communication are keywords for you in your daily work.

In addition to the above, you have:

University degree or equal within digital marketing and communication or copywriting An expert in English, both written and oral Good writer with stylistic ability and a feeling for tonality Strong social and coordination skills with an eye for details Proven experience of content development and digital channels Experience from email-, and partner marketing Experience from working in a global B2B organization is a plus
WHAT AXIS CAN DO FOR YOU? This is a great opportunity to grow in an international organization. You will have a great chance for development in a rapidly growing organization that promotes individual growth. We welcome your application and look forward to the possibility of you joining us!

READY TO ACT? Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. Would you like to grow with us? Find out more from our recruiting manager Helena Hed, at phone +46 46 272 1800.

This recruitment is handled solely by Axis Communications AB, and we politely but firmly decline all calls from recruitment and consulting companies.

WHAT IS AXIS? Axis is a fast growing and innovative IT company with a global footprint. Our success is largely due to our highly skilled staff and our strong culture of daring to succeed and allowing ourselves to constantly break new ground. At Axis our employees are innovative, dedicated and energetic and that’s just the beginning. They are the driving force of the company and seek to move it forward towards the goal of being number one in our industry. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers. Corporate Marketing Corporate Marketing is responsible for Axis global marketing strategy and planning, supporting the company’s overall goals and business strategy. Communications, one of the department within Corporate Marketing, has the global responsibility for Axis Brand and Communications, with sub units for Brand, Corporate communications & PR, Digital marketing & communications as well as Marketing Communications & Events.