Content Marketing Specialist / Copywriter to Brokk

For the head office in Skellefteå, Brokk is looking for a versatile and driven Content Marketing Specialist/Copywriter with experience in B2B marketing communication. This is a key role at Brokk, providing value to our customers through writing original content in English for multiple target groups and communication channels. As a person, you are curious, committed and have a great interest in the combination of content and copywriting that build the brand and drive business growth.

We offer you an opportunity to work with a leading brand that puts customer value and customer experience in focus. In this role, you will be able to reach customers globally with your written content, establish new technical content solutions and ways of working with e.g., lead generation, all while being a key member of the marketing communication team.

Job Summary
As Content Marketing Specialist at Brokk, you are a key member in the group's Marketing Communication team at the headquarters in Skellefteå.

Your main work involves driving the content marketing function by writing marketing texts for Brokk with a clear focus on customer value and customer experience. You are responsible for planning, creating and following-up the external and internal written marketing communication, as well as developing new digital content solutions.

Key tasks:
-In close collaboration with the Marketing Communication team, create and implement a content strategy for Brokk based on business goals and objectives.
-Craft a storyline and find the correct tonality when writing high-quality, engaging and original content in proficient English for our external and internal target groups, communication channels, marketing assets, product data sheets etc.
-Be responsible for the written content in our social media channels; create, publish and optimize.
-Create new content and solutions to support growth of the Brokk business and community e.g., case stories, marketing automation solutions and e-learning material.
-Contribute to our new launches, including writing press releases and content for sales folders, the website, newsletters, product manuals, etc.
-Integrate keyword research, SEO and SEM, into our content strategy.
-Define, measure and optimize our key KPIs for content.
-Create written content for internal communication, e.g., our intranet and newsletters.
-Keep up to date with trends and best-practices related to content marketing in our field and incorporate that into your writing, channel and solutions development.

Requirements and Experience
We believe that you have a few years of experience and proven ability in writing B2B marketing communication material in proficient English. You love writing engaging texts, tweak copy, and to understand and reach people and target groups in an engaging and relevant way. As Brokk is an international company, it is important that you can communicate freely in English and have good knowledge of technical English. Other language skills aside from English is advantageous.

Post-secondary education such as an academic degree in Communications, Journalism, or similar is a merit, as well as experiences from Wordpress, Google ads, Google analytics, and marketing automation tools such as Hubspot.

You are a positive team player who take initiative, have strong relationship building qualities, and you appreciate working in an international environment. You see opportunities in writing and developing content marketing for a strong brand in a leading manufacturing company.

About the company
Brokk is a global and market-leading company that produces and sells demolition robots worldwide. The technological level in the company and the products is high, and the Brokk Group has a turnover of approximately SEK 1.3 billion per year.
We are a dynamic, forward-looking and profitable company that in the last 10 years has expanded from 3 to 13 sales companies with operations in all parts of the world. We are in an exciting growth phase with many new opportunities and a unique market position.

At Brokk, there are short paths between decision and action, and we are constantly developing smarter products and ways of working. We offer a positive community where curiosity and commitment are the driving force in everyday life.

Contact information
Candidate selection and interviews take place continuously and we look forward to your application as soon as possible. In this recruitment, Brokk cooperates with Wikan Personal. If you have questions about the position, you are very welcome to contact recruitment consultant Irma Öhlund, 0910-770983 alt. irma@wikan.se. The deadline for applications is 2022-11-13.

All applications and contacts are treated confidentially.

We offer a growing/leading global manufacturing company with a high technological level. A strong and valued brand with great market potential. An exciting content marketing specialist role starting immediately. A dynamic environment where you can make a lot happen. A positive context and community at the head-office in Skellefteå.

Welcome!

Key terms: Marknadskommunikatör, Market communicator, Marketing Automation Specialist, Content Writer, Content Writer Specialist, Marketing specialist, Content and Communication specialist, Marketing Content Specialist, Content Specialist, Content Strategist