Content Specialist

At Electrolux, we are on a journey to provide our consumers with a simply outstanding experience in Taste, Care and Wellbeing; our products unlock consumers’ creativity and possibilities to create great experiences at home. 


During the last years we have changed our brand and product communication approach from feature driven to consumer centric benefit driven, our product innovations and communication all start from the consumer. We are now embarking on an Experience driven product communication approach, and we are looking for a great storyteller to join us in this journey.


You will be part of the Marketing team as part of Business Area Europe, a dynamic, creative and multicultural team responsible to create the content for all our product lines across our key brands. 


In close collaboration with the Category Marketing, the Europe Product Lines, the Marketing Activation teams as well as Sales, you will manage marketing content availability for our product lines to online output channels. This includes brand and retailer websites for Electrolux and AEG by using content management systems (CMS).


Typical day


We are looking for a driven Marketing Content Specialist, who will support our business area Europe in securing the online availability of all marketing assets and product information. 


This role will also coordinate the information to all Marketing Activation Managers in Europe and making timely delivery of translations for all new launches. 


If you are passionate about connecting short term commercial objectives with a longer term strategic commercial agenda, then this is a great opportunity for you. 
This role aims to digitally publish all supporting elements in line with the marketing activity plans in a structured and transparent manner to facilitate on time and in full launches and ongoing projects for activation. 


Key responsibilities


• Work closely with Category Marketing Managers to get all product information needed for market launch 
• Utilize content management systems (CMS) and media libraries 
• Liaise between translations agency and internal stakeholders, ensuring web content is available for European languages timely for commercial market launch.
• Develop communication channel & strategies to inform thoroughly Europe contacts about central marketing updates in CMS
• Work closely with IT, translations agency and internal stakeholders to improve and automatize translations process.
• Project management in specific projects or parts


Who you are


Curious - You want to know everything about everything. 
Self-starting - With lots of initiative, you always have something to do and thrive on being productive. 
Creative - You look at everything from every angle, distilling the core message and putting it together in a way that excites and delights. 
Collaborative - You ask and you listen, you take ideas on board and work with your team, taking everyone in the same direction. 
Influential - You know how to structure a case and get people on board. 
Adaptable - With a number of projects running simultaneously, flexibility and agility are essential. 
Agile - Both flexible and open minded, you work efficiently and proactively to deliver results. 
Ambitious - You always strive for better, in your work and for your future.


Education & experience
• Academic degree in Marketing, Brand or Business
• Experience in Marketing, especially in project management
• Passion for Marketing with a Commercial & Digital attitude
• Experience of working within international and multicultural teams
• Fair understanding of the online retail environment
• Experience in consumer durables or FMCG industry is a plus
• Experience in premium categories is a plus as we are on a journey to premiumize our brand experience.