Content Specialist at Musti Group, Arken Zoo

Hey! Are you a pet expert and want to help pet parents have a pawsome relationship with their pets? Then you might be our new Content Specialist at Musti Group.

Musti Group is the leading Nordic pet care specialist operating in Finland, Sweden, and Norway. Our primary aim is to support and safeguard the furry everyday life of pet lovers everywhere. We need more paws to join us in our Group Inhouse Creatives team as we are now looking for our new Content Specialist.



The role

You are a dedicated pet expert who will be responsible for developing the Musti Group pet expertise content. Including articles, building an editorial calendar, content promotion, identifying pet expertise topics and updating existing materials. The role is built on pet expertise and knowledge to be shared for the group banners of Musti ja Mirri, Musti and Arken Zoo. The Content Specialist is providing materials embodying the Musti Group tone of voice holding the brand together on all touch points. This person works with projects and produces content for different channels and media types, a key part of the Inhouse Creative team to build our content in such a way that it takes account different customer segments, lifecycles, and customer journeys.

The role is combining excellent knowledge with a commercial mind, communicating our brand values with the understanding of key customer segments and audiences to improve our content in the Nordics. The daily work of Content Specialist consists of producing assets for omni channels, loyalty club, digital/social medias, newsletters, and store materials that benefits the group. The role can be based in our Finnish office (Helsinki) or in our Swedish office (Solna). You will be reporting to the Head of Group Inhouse Creatives.



Key accountabilities

- Responsible for building the pet editorial content calendar and be our pet expert in different topics and the go-to person for advice regarding caring of pets
- bility of producing content and copy benefiting all countries
- Developing knowledge-based content that helps guide our customers to becoming better pet parents as well as to generate and create innovative content that will attract new audiences.
- Owner of content and fact-checking for the omni-channels “good advice” track
- Responsible of developing own brand product marketing content in collaboration with product team, graphic designer and assuring brand consistency in all touch points like store materials; media assets for print, digital, video, social media.
- Assist in developing loyalty club content/copy and ensuring consistency in all touch points
- Understanding the impact of our content efforts and the continuous development
- Participation in providing the digital marketing copy for group online (elements for landing pages, articles etc.)
- Other marketing related tasks to help on the group inhouse team




Skills & Experience

- Education within the field of pets and highly involved in the pet community in different activities. Education within marketing, communication or pr is an advantage
- 4-7 years of working experience within marketing and/or pet related industry
- Understanding of commercial marketing and adapting content to channels and target groups. Experience with producing texts for different channels.
- Language skills - excellent spoken and written English. Finnish, Swedish, or Norwegian is as an advantage
- Experience working with PR is an advantage
- The organizational ability to manage multiple projects, often to tight deadlines making prioritization key
- Good attention to detail, including the ability to proof-read your own and others' work
- Demonstrated ability to work independently and as part of a team
- Strong organizational and time management skills
- Action oriented with a will to contribute to achieving results and with a curious mindset, always looking for improvements.
- Strong team player - be a supportive, inspiring, and motivating part to our work environment. We all contribute to making our place of work the best it can be
- Goes (almost) without saying - you love pets, and they are a natural part of you day!


Why chose Musti Group

We offer you a diverse and inspiring work in the rapidly growing and evolving business in one of the leading pet retail companies. You will be part of our group team that is responsible for making our brands support the everyday life of pet parents. You get to work with other stakeholders but have the independent touch of your work. You will meet furry colleagues and we often have dogs in the office (therefore the work is not suitable for a person who is allergic to pets).

If you consider yourself as a suitable candidate, apply now as the position is filled as soon as the right candidate is found. Please submit your application in english with CV and salary request via link below at the latest on February 25.

If you have any questions, please contact Head of Group Inhouse Creatives, Sarah Frelin Ekvall via email: sarah.ekvall@arkenzoo.se

About Musti Group

Musti Group makes the life of pets and their owners easier, safer, and more fun. We are the leading Nordic pet care company, and we operate an omnichannel business model to cater for the needs of pets and their owners across Finland, Sweden, and Norway. We offer a wide, curated assortment of pet products. We also provide pet care services such as grooming, training and veterinary services in selected locations.

Musti Group’s net sales were EUR 340.9 million in the financial year 2021. At the end of the financial year 2021, the company had 1,397 employees, 1.3 million loyal customers and 312 stores.