Copywriter, Digital Content, EMEA Marketing

Who are we?
Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them.
Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. 

The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.

The automotive industry is changing rapidly and so are the demands and expectations of consumers. Volvo Cars has taken a strategic decision to lead this change. This not only means building state-of-the-art premium cars, but rethinking the entire consumer experience and creating competitive offers that address our customers’ ever-changing needs. One such trend is the move towards online sales, and it’s this online transformation that will power the next great change for Volvo Cars.
In the EMEA region, we drive content production for both our traditional car products and new services such as car subscriptions – with a digital-first approach and online sales focus at the core of what we do. 

We’re currently building an in-house team that creates scalable digital content for paid and direct marketing channels, and we’re looking to grow the team with an additional Copywriter. 
Do you have the writing chops to create compelling concepts and best-in-class copy that will attract and convert our future customers? Are you excited by the possibility of taking a front-seat role in a truly industry-changing journey? If so, we’d love to hear from you. 

What we’re looking for:
We’re looking for an experienced copywriter with a proven background in digital marketing for paid and direct channels. We’re after a data-driven, eagle-eyed creative who writes copy that scales easily across different markets. We’re also looking for someone who takes what they do seriously without taking themselves too seriously – it’s important to both laugh at work and laughs at yourself, especially during busy periods.

What you’ll do:
•    Originate and shape creative copy concepts and produce new content for all paid and direct marketing channels – covering car products, subscription services and online sales across EMEA markets
•    Ensure ongoing scalability, tonal coherence and legal consistency of copy across all materials produced
•    Generate and implement content and sales-driven campaigns for digital performance optimisation
•    Take a performance-driven approach to copy, utilising data as your guiding star for drafting, iterating and tweaking copy
•    Produce all forms of copy required for paid and direct channels: everything from paid ads and SEO content to email marketing and app copy
•    Represent and promote digital paid and direct copy from a data-driven perspective within EMEA


Location
HQ Gothenburg or Stockholm other location can be discussed.

Do you fit the profile?
You have professional experience as a copywriter within digital paid and direct marketing, with a demonstrable background of building concepts and always-on content at scale for multiple markets. Ideally, you have a minimum of 5 years of proven experience in-house or with an agency.

You also have:
•    Experience in writing complex digital communication strategies
•    Experience in e-commerce and data-driven ways of working
•    Extremely strong communication skills 
•    Strong business acumen, collaborative mindset and sense of accountability
•    Native English as your mother tongue; additional language(s) a bonus

Who you are
You’re a humble person with high ambitions, who finds an entrepreneurial company mindset motivating. You have an outstanding ability to think creatively, strategically and independently – identifying and solving problems as you see them. You’re a relationship builder with strong communication and organisational skills, and most of all – you’re extremely detail focused and results oriented.