Copywriter for H&M Marketing & Communication

Company Description
Meticulous in way of working with a creative mindset and a passion for the written language and tone of voice. Does this sound like you? If so, we are right now looking for two Copywriters to join H&M Women’s exciting journey ahead!
With over 171,000 colleagues from different backgrounds across the world, H&M group is dedicated to creating the best experience for our people as well as our customers. We share a value-driven way of working, based on a fundamental respect for the individual. Our shared values help create an open, dynamic and down-to-earth company culture where anything is possible and you can truly belong, being truly yourself.




Job Description


As a senior Copywriter, you play a key role in the creative process of the Account that you are assigned to. In collaboration with the art director/creative lead you create conceptual ideas.
You create copy for different communication channels in line with the project plan and you are accountable for securing the H&M Tone of Voice within the women’s account.
Your main responsibilities include, but are not limited to:
Coming up with creative copy ideas, in line with the purpose of the project you work on
Conduct research based on purpose, product and target group
Creating versatile texts and customer-focused messages adapted to omnichannel solutions (print, digital, video, social etc.)
Using learnings from CRM & Loyalty and Media teams and adapting copy accordingly
Securing H&M Tone of Voice
Securing that copy is approved from a legal (copyright) perspective
Co-operating with key roles in your team, as well as other teams and departments
Playing an active role in collaborations with external agencies and giving feedback on ideas and concepts
Keeping an eye on competitors, trends and development in the fashion industry
Monitoring copy from a Diversity, Inclusiveness & Transparency perspective (with support from specialists), to make sure it stays in line with H&M values, is customer centric and adapted to context
Collaborating with and supporting other copywriters within your team and department
Proofreading





Qualifications


As a person you have a creative mindset and are willing to take initiatives. We believe that you have a passion for the written language and the capability to express yourself in versatile ways. You are a person who strives to make H&M’s copy “best in class” and drives the copywriting agenda in your team.
In order to be a successful Copywriter at H&M, we also think that you:
Have extended experience working as a Copywriter
Have a degree in Copywriting, Journalism or Creative Writing
Experience in fashion or lifestyle copywriting, preferably international experience
Have full proficiency in written English
Have knowledge and understanding of the way different communication channels work
Are meticulous in your way of working and have an eye for details
Have a big interest in fashion, retail and digital marketing
Are keen to develop and want to receive feedback
Are passionate about grammar and wording
Are a great team player





Additional Information


Does this sound like you? Please upload your CV (English) as soon as possible but at the latest the 20 th of September. Due to GDPR, we only accept applications through our career page. This is one fulltime, permanent position and one fulltime, temporary position, based at our Head Office in Stockholm, Sweden. Start date as soon as possible.
We look forward to receiving your application!
We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences, and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.