Copywriter to H&M KIDS Marketing & Communication Team

Company Description
Welcome to H&M! A workplace where you can be yourself & so much more!
We want to make it possible for everyone to look, feel and do good. We take pride in our history of making fashion accessible to everyone and our ambition for tomorrow is to make fashion even more sustainable, inclusive, and welcoming.
At H&M we are divided into five Business Units KIDS, Womenswear, Menswear, Divided, and Lifestyle. Within our business units we work every day to create an industry-leading assortment and to enable a flexible omni customer experience. Our overall mission is to deliver on H&M’s business idea of fashion and quality at the best price in a sustainable way.
About Business Unit Kids
H&M Kids is the largest Kids retailer in the world. We feel a large sense of responsibility by strongly believe in our vision; Be the natural choice of fashion for every parent and every child by taking responsibility for future generation.
To be able to take responsibility for future generation sustainability is always on top of our mind. Our goal as a company is that all material, we use will be 100% recycled or from other sustainably sourced methods by 2030. We always try to reflect and listen to our customer, and a strong example of that is our latest KIDS campaign Role Model, where we can listen to voice of kids with different background and different countries from our globe. We are a team with high ambitions - together we work towards a big increase of customers, sales & profit the coming years.
To be able to deliver all this we believe in a culture where everyone feels welcomed and treated with respect, then we become our own superheroes. Every day we strive to live our values and collaboration is key to our success. We are one team and encourage everyone to embrace their creativity and unleash the power of our culture.
We are now searching for our next Copywriter; can that be you?


Job Description
As a Copywriter, you play a key role in the creative process of the projects you are assigned to. You come up with ideas for new marketing & PR activities in collaboration with Art Directors and other creative roles. You create and conceptualize copy for different communication channels in line with the project plan and you are accountable for securing the H&M Kids Tone of Voice.
Your main responsibilities include, but are not limited to:
Creating ideas incl. copy in line with the project’s purpose
Conduct research based on purpose, product, and target group
Creating versatile copy and customer-focused messages adapted to omnichannel solutions
Using learnings from CRM & Loyalty and Media teams and adapting copy accordingly
Securing H&M Kids Tone of Voice
Securing the copy is approved from a legal (copyright) perspective (collab. w/ project team)
Co-operating with key roles in your team, as well as other teams and stakeholders
Playing an active role in collaborations with external agencies and/or Art Directors and giving feedback on ideas and concepts
Collaborating with and supporting other copywriters within your department
Keeping an eye on competitors, trends and development in the fashion and advertising industry
Monitoring copy from a Diversity, Inclusiveness & Transparency perspective (with support from specialist’s roles), to make sure it stays in line with H&M values, is customer centric and adapted to context
Proofreading



Qualifications
As a person we believe you have a creative mindset and are willing to take initiatives. We believe that you have a passion for the written language and the capability to express yourself in versatile ways. You are a person who strives to progress us and to make H&M’s copy “best in class”. You are also a team-player who’s great at listening as well as communicating. You are confident in prioritizing your work, used to managing creative projects forward. You have a customer centric approach and truly believe that diversity increases the quality of decision.
In order to be a successful Copywriter at H&M we also believe you have:
Have 5+ years of experience working as a copywriter with a degree in Copywriting, Creative Writing
Native English is meriting, otherwise proficiency in written English
Experience from advertising agency or inhouse agency
Proactive mindset to push, develop and enable H&M’s content to be in the forefront of a customer-centric approach
Are meticulous in your way of working and have an eye for details
Have a creative mindset and are willing to take initiatives
Are passionate about wording
Are a great team player



Additional Information
This is a fulltime permanent position, starting as soon as possible according to agreement. The role is an on-site position based in at our head office in Stockholm.
If you feel that your experience, skills and ambitions are right for this role, please send your resume in English as soon as possible, but no later than the 26th of December. Due to GDPR, we only accept applications through our career page. H&M Group we strive to have a fair and inclusive recruitment process. We kindly ask you to not attach cover letter in your application as they often contain information that can easily trigger unintentional biases.
We look forward to receiving your application!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.